Ever drive through a large wet patch in the road, feeling a loss of traction that puts a lump in your throat? Thanks to Nissan’s Intelligent Mobility, that won’t happen. Director Tim Damon recently showcased how the Altima’s Intelligent All Weather Drive technology keeps the car right on track (for Nissan North America and agency Designory).
Splish Splash To demonstrate, Damon put the Nissan Altima through an environment only ducks could love. “We flooded both street and stage,” he says, “putting a spotlight on the most valuable safety feature initiated since the seat belt and anti-lock brakes.” The rain-soaked shots were captured in Century City and Route 47 near Rancho Dominguez, California.
The one-minute spot titled, “Intelligent Mobility“ begins with the Nissan Altima sitting still in a reflecting pool. A splash of water on windshield and the scene cleverly dissolves, as the car begins its confident trek through blinding rain, freezing sleet and snow.
Grip, Control and Confidence “Today’s cars are all about their tech,” says Damon. “But some features are easier shown than others. The All Weather Drive happens instantly, without driver input, so the challenge is to explain a never seen piece of technology. To enlighten viewers, Damon shot each scene to allow numbered graphics to be later applied in post, illustrating how the car instantly adjusts power to equalize torque delivered to each wheel. “With it, the driver never loses control, giving one confidence in any condition,” he says.
All content presented within the SHOOT Publicity Wire (SPW) release section only of SHOOTonline.com is that of the submitter. Information from this SHOOT Publicity Wire (SPW) news release and others posted to SPW may be redistributed in part or in whole by members of the media, bloggers, and cinema, TV, entertainment, film, commercial, online video production and post, celebrity fan sites as per SPW Copyright Notice.
This SPW NewsPage Post is powered by SHOOTonline.com.
SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
The Publicity News Release Distribution Service for the Entertainment & Advertising Industries -Motion Picture Segments - Such As Commercialmaking, Filmmaking, Television and Online & Mobile Video Production and Postproduction