Thursday, Nov. 14, 2019
Television advertising spend in the United States is expected to be worth $60.5bn this year, the lowest level in nearly a decade. This is net of discounts and according to the latest WARC Data forecasts based on MAGNA Global research. This compares to total adspend of $64.8bn in 2018, the third-highest level ever recorded.
Online Display Formats Worth More To US Advertisers Than TV For The First Time, as Ad Money Chases Next Generation Viewers
TV companies now looking to diversify as ad revenues drop to $61bn this year, the lowest since 2011
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