Tuesday, Jan. 19, 2016
ANA/White Ops Study Reveals Bot Fraud  will Cost Marketers More Than $7 Billion In 2016 Without Increased Focus
NEW YORK - () -

The war on fraud is not going well. Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to a new study.

The study, conducted by the ANA (Association of National Advertisers) and White Ops,...

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