Tuesday, Jan. 29, 2019
STORY’s Ron Lazzeretti Brings Good Advertising To Life For GE
CHICAGO - () -

STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago, the agency’s first for the brand since being named its agency of record. The account had been with BBDO, New York, since 1920.

In one spot, a...

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