Thursday, Apr. 25, 2019
Podcast Ad Market Could Reach $1.6bn By 2022 as Spotify Moves To Take Lion's Share
LONDON and NEW YORK - () -

WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn. This is almost double the $885m in expected investment this year, equal to 2.5% of the audio market (inclusive of broadcast radio and...

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