When approaching a campaign to launch the series DC Super Hero Girls, Warner Bros. and LA-based ad agency The Woo decided to flip an old superhero paradigm on its head. They discovered girls didn’t aspire to become like their favorite superheroes, the characters are beloved for qualities girls...
The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.