Tuesday, Feb. 18, 2020
New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV
In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast advertising: The difficulty of accurately measuring its effectiveness in influencing consumer behavior. This report, the second in a series of podcasting whitepapers by Claritas...
