The AICP Awards released the Shortlists for the 2022 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. To review the full Shortlists for each competition, click here.

The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with experts in various fields from around the globe, nominated by their peers, who judged the work across their respective categories. The Curatorial Committees for all three shows serve as the final arbiters of the awards, confirming eligibility and appropriateness to category, as well as selecting the Best in Show for each competition. For the AICP Show, the Advertising Excellence/Campaign and Advertising Excellence are Best in Show; For the AICP Next Awards, it is the Most Next honor; and Best in Show for the AICP Post Awards. 

Heading up these curatorial sessions were Mal Ward, Partner/Managing Director of Arts & Sciences, and Chairperson of the AICP Show; Scott Donaton, VP, Marketing at Hulu, and Judging Chair for the AICP Next Awards; and Yvette Cobarrubias, Co-Founder and Managing Partner of Cosmo Street, and Chairperson of the AICP Post Awards. 

Honorees for all three competitions will be celebrated at live, in-person events during AICP Week, which kicks off on June 7 in New York, and culminates in a presentation at The Museum of Modern Art on June 9.

The AICP Show Shortlist
Leading the list of production companies on the AICP Show Shortlist was SMUGGLER, with a total of 23 items across the Show’s 22 categories. MJZ had the second most in the total production company Shortlist count, with 21 entries, followed by Love Song, with 13. Partizan earned eight Shortlisted entries, followed by Iconoclast and Stink, which earned seven Shortlisted entries each. 

The top agency on the AICP Show Shortlist this year was Droga5, which scored 24 entries, followed by various offices of BBDO and TBWA\Chiat\Day, which both earned a total of 17 Shortlisted entries. They were followed by Apple, whose in-house agency scored a total of 11 Shortlisted entries, and by adam&eveDDB, which posted nine Shortlisted entries. 

The top brand achievements were for Apple, represented with 23 Shortlisted entries, followed by Meta which was honored with a total of 17 Shortlisted entries. Up next were Sandy Hook Promise and What’s App, both of which earned six entries on the Shortlist. 

The AICP Next Awards Shortlist
The Next Awards is AICP’s competition for work in new and emerging media. Leading its roster of Shortlisted brands was Verizon, which earned nine spots on the Shortlist, followed by Apple and Nike, both of which have seven Shortlisted entries. Work entered for Google scored five Shortlist spots, while four entries were credited to work for Change the Ref, Inc.; the consortium of brands and causes including PERIOD., August, OffLimits, Free the Period, Ignite, No More Secrets and The Flow Initiative; and Sephora. 

The list of Shortlisted agencies in the Next Awards was dominated by R/GA, which earned 23 spots, shared between its offices in Buenos Aires, California, London, New York and Portland. It was followed by 72andSunny, which earned eight Shortlist spots, followed by Verizon Creative Marketing, the brand’s in-house agency, which earned seven. Leo Burnett and TBWA Media Arts Lab tied with six Shortlist entries each.

Among production companies, R/GA again was at the top of the Next Awards list with 23 Shortlisted entries, followed by Verizon Creative Marketing with seven entries and m ss ng p eces with five. Tied with four Shortlist entries each was Hungry Man, Schrom Studios and TBWA\Media Arts Lab.

The AICP Post Awards Shortlist
AICP Post Awards winners honors are unique among the AICP Awards in that they’re presented to individual post production artists and not companies. Topping the list of Shortlisted artists this year was Sound Designer and Mixer Sam Ashwell of the audio post production company 750mph, with a total of seven Shortlisted entries; six of which he shared with fellow 750mph Mixer Michalis Anthis, who was the second-most recognized artist in the Post Awards, and one with 750mph Mixer Mark Hellaby. 

The Cut+Run Editor Beau Dickinson tied Anthis for Shortlist honors, also with a total of six entries, followed by the Sound Designers and Mixers Charles Deenen of Source Sound, Inc., and Sound Designer Raphael Anjuelos of Meta Creative X, both of whom earned four Shortlisted entries.

In terms of aggregate Shortlist honors per post production company, the artists associated with the color grading studio Company 3 collectively earned 17 Shortlist mentions, followed by artists with The Mill, which earned 14 Shortlist mentions. (The Mill shared an additional Shortlist entry with MPC.) They were followed by Shortlist totals of 13 for Cut+Run, 12 for Work Editorial and 10 for Final Cut. 

The list of agencies whose work was recognized in the Post Awards was led by Droga5, which lapped the field with a total of 27 Shortlist mentions, versus 11 for various offices of BBDO (including Energy BBDO, BBDO Proximity, BBDO New York and BBDO SF). Work created for Innocean was recognized with 11 Shortlisted entries, followed by eight for work from Saatchi & Saatchi offices in Australia, Los Angeles and New York. (This includes one Shortlist entry that was shared with Dentsu.) Also represented with eight entries were various offices of McCann, including McCann New York, Commonwealth McCann and 215 McCann.

Brands whose work was recognized with Shortlist achievement included Meta, with 14 entries; Hyundai, with 10; The New York Times, with nine; and five entries each for Chevrolet, Samsung and Toyota.

2022 AICP Show Shortlist

 

Production Title Production Company Advertising Agency
Apple Escape From The Office SMUGGLER Apple
Apple The Comeback - Shot on iPhone Lunar Films TBWA\Media Arts Lab
Apple Hollywood in Your Pocket SMUGGLER TBWA\Media Arts Lab
Burberry Open Spaces Riff Raff Films Riff Raff Films
IPC / Paralympic Games WeThe15 Pulse Films adam&eveDDB/London
Leia Inc. Breakthrough Smith and Jones Films --
Meta Skate Nation Ghana Love Song Droga5
Microsoft Xbox The Getaway Driver Caviar LA 215 McCann
NBA Welcome to NBA Lane Superprime Translation
Pepsi The Call RadicalMedia Direct Focus Inc.
       
Visual Style Title Production Company Advertising Agency
Apple The Comeback - Shot on iPhone Lunar Films TBWA\Media Arts Lab
Calvin Klein All Together PRETTYBIRD Calvin Klein
Doritos Forever on Another Level RESET Goodby Silverstein & Partners
Klarna Get Smoooth Again Caviar London Nord DDB
Mami Wata Luck is Alive Giant Films & Stink Films --
Meow Wolf Convergence Station Biscuit Filmworks Wieden+Kennedy
Meta Skate Nation Ghana Love Song Droga5
Meta Once Upon a Time Everywhere MJZ Droga5
Meta No Comply RESET Droga5
WhatsApp It's Not the New Year Until You Get the Message You've Been Waiting For MJZ / Iconoclast Germany BBDO Proximity, Berlin
       
Performance Title Production Company Advertising Agency
Apple Escape From The Office SMUGGLER Apple
Apple Detectives O Positive Apple
AXA Birders Arts & Sciences Publicis Conseil
Extra For When It's Time MJZ Energy BBDO
Family Equality Love, Lawyers and the Government Furlined TBWA\Chiat\Day NY
FTX Don't Miss Out Partizan Entertainment dentsuMB
IPC / Paralympic Games WeThe15 Pulse Films adam&eveDDB/London
OREO We're All One Family SKUNK 360i
Sandy Hook Promise Teenage Dream SMUGGLER BBDO New York
WhatsApp It's Not the New Year Until You Get the Message You've Been Waiting For MJZ / Iconoclast Germany BBDO Proximity, Berlin
       
Humor Title Production Company Advertising Agency
Apple Detectives O Positive Apple
Brewdog The Planet's Favourite Beer Biscuit Filmworks Droga5 London
Extra For When It's Time MJZ Energy BBDO
FTX Don't Miss Out Partizan Entertainment dentsuMB
Irish Spring Welcome to Irish Spring Epoch Films TEN6
John Lewis Let Life Happen MJZ adam&eveDDB
Keepers Heart Angry Ireland Hobnob LLC TDA Boulder
Miller Genuine Draft Launch Strike Anywhere Mischief
Progressive Cleanse Moxie Pictures Arnold Worldwide
Uber Eats Confusion Gifted Youth Special Group
       
Cinematography Title Production Company Advertising Agency
Burberry Open Spaces Riff Raff Films Riff Raff Films
Calvin Klein The Language of Calvin Klein 138 Productions Calvin Klein
GSK Be Kids Stink Films Saatchi & Saatchi
Lululemon The Selfish Giant Love Song Droga5
Mercado Livre (Ebazar) New Iconic Kisses Saigon Filmes LTDA GUT São Paulo
Meta Longboard Family Object & Animal Droga5 New York
Meta Skate Nation Ghana Love Song Droga5
Meta Once Upon a Time Everywhere MJZ Droga5
Nike Own The Floor Freenjoy Nike NYC
WhatsApp It's Not the New Year Until You Get the Message You've Been Waiting For MJZ / Iconoclast Germany BBDO Proximity, Berlin
       
Animation Title Production Company Advertising Agency
Avanti West Coast Feel Good Travel MJZ adam&eveDDB
Chipotle Mexican Grill A Future Begins Nexus Studios Observatory
Coca-Cola Real Magic Lunar New Year Hornet Unlisted x Ogilvy
Flamin' Hot Push It MJZ Goodby Silverstein & Partners
Samsung Liebe Kennt Keine Grenzen Zauberberg Productions GmbH Leo Burnett
Sipsmith The Official Tennis of Sipsmith Gin Biscuit Filmworks, London Ogilvy London
Sky Zero The Day The Moon Came To Earth Partizan Entertainment Engine
Supercell Brawl Stars: My Sweet Brawlentine Psyop --
WWF Arctic Programme Can't Negotiate the Melting Point of Ice NOMINT NOMINT
YouTube Cupcake NOMINT YouTube Creative Studio
       
Editorial Title Production Company Advertising Agency
Apple Escape the Office SMUGGLER Apple
Apple Hollywood In Your Pocket SMUGGLER TBWA\Media Arts Lab
Lululemon The Selfish Giant Love Song Droga5
Meta Longboard Family Object & Animal Droga5 New York
Meta Skate Nation Ghana Love Song Droga5
Meta No Comply RESET Droga5
Michelob Ultra Train Your Fun Side Landia Mexico via production
Nike New Girl BWGTBLD Wieden+Kennedy Tokyo
Oakley Be Who You Are: Italo Ferreira Lockt Oakley Direct
The New York Times The Truth Takes a Journalist Somesuch Droga5
       
Design Title Production Company Advertising Agency
BBC Lets Go There Tokyo Olympics Nexus Studios BBC
Cash App Cash App / Red Bull: Cryptoverse FutureDeluxe FutureDeluxe
Hyundai The Call - The Story of Peter Schreyer Trigger Happy Productions Innocean Worldwide/Berlin
Microsoft Windows 11 Brings You Closer To What You Love Launch TBD McCann New York
Minnesota Twins Baseball Team Stand Together Los York Los York
MTV MTV-ID PRETTYBIRD MTV
Nike 3D OOH for NIKE AirMax Day 2022 CEKAI Corp. CEKAI Corp.
OFFF OFFF Dach 'Repeater' - Title Film Carbon --
Ubisoft Just Dance It Out Mathematic; Player Two; Golden Sid Lee Paris
WhatsApp Just Send It SMUGGLER BBDO SF, BBDO Berlin
       
Visual Effects Title Production Company Advertising Agency
BBC Sport Winter Olympics Blinkink BBC Creative
Hewlett Packard Parallel Lives Iconoclast Wieden+Kennedy
Hewlett Packard Printing Trees Iconoclast Wieden+Kennedy
Hyundai Tomorrow's Car MJZ / Scoundrel Innocean Australia
Hyundai Tomorrow Wants Its Car Back MJZ / Scoundrel Innocean Worldwide, Sydney
Lego Holiday Stink Films The LEGO Agency
Porsche Electricity Bipolar Studio Bipolar Studio
Samsung Liebe Kennt Keine Grenzen Zauberberg Productions GmbH Leo Burnett
Spotify Advertising Bubbles Object & Animal FCB NY
Verizon The Reset Independent Media Madwell
       
Original Music Title Production Company Advertising Agency
Apple Start Up Imperial Woodpecker TBWA\Media Arts Lab
G-Star RAW The Rhythm of Denim Halal Amsterdam The Family Amsterdam
Garmin Forerunner for Runners :90 - Why Do We Run? Eleanor Garmin International, Inc.
General Motors - Cheverolet Holiday Ride SMUGGLER Commonwealth // McCann Detroit
Google Google Black Owned Friday Anonymous Content BBH USA
Louis XIII Cognac Believe in Time Division FRED & FARID Los Angeles
Lululemon The Selfish Giant Love Song Droga5
Old Spice Barbershop Sextet Lord Danger Wieden+Kennedy
SickKids Lily's Raincoat Aguitas Juliet
Virgin Media Faster Brings Us Closer - Part Two Knucklehead Films, Inc. adam&eveDDB/London
       
Sound Design Title Production Company Advertising Ageny
Battlefield 2042 Battlefield 2042 reveal Electronic Arts / Dice Electronic Arts / Dice
GoRV Orchestra JOJX New Honors Society
Kia EV6 Rabbit Content Innocean
Lululemon The Selfish Giant Love Song Droga5
Meta Skate Nation Ghana Love Song Droga5
Meta We The Culture "Kemba" Park Pictures Meta/Creative X
Netflix The World is on Netflix RSA Films Netflix
The New York Times The Truth Takes a Journalist Somesuch Droga5
Tourism Tasmania The Off Season Revolver BMF
Vogue Body Language Somesuch Vogue
Zara Mirage North Six Baron & Baron
       
Licensed Soundtrack or Arrangement Title Production Company Advertising Agency
Apple Election Pulse Films TBWA\Media Arts Lab Los Angeles
Apple Tracked MJZ TBWA\Media Arts Lab
Avanti West Coast Feel Good Travel MJZ adam&eveDDB
Bud Light NEXT Zero In The Way of Possibility Park Pictures Wieden+Kennedy
Extra For When It's Time MJZ Energy BBDO
Johnnie Walker Keep Walking -- Anomaly London
Meta Skate Nation Ghana Love Song Droga5
Oikos Karaoke Park Pictures Lightning Orchard
Sandy Hook Promise Teenage Dream SMUGGLER BBDO New York
WhatsApp Just Send It SMUGGLER BBDO SF, BBDO Berlin
       
Production Design Title Production Company Advertising Agency
Apple The Comeback - Shot on iPhone Lunar Films TBWA\Media Arts Lab
Axe The Walk RESET The Martin Agency
Erste Bank In Our Hands Zauberberg Productions GmbH Jung von Matt Donau
FTX Don't Miss Out Partizan Entertainment dentsuMB
Heineken Cheers through the ages Hobby Film Publicis
Lego Holiday Stink Paris Lego
Mami Wata Luck is Alive Giant Films & Stink Films --
Mercedes-Benz Future 2021 ANORAK Film GmbH antoni Holding GmbH
Squarespace Sally's Seashells Anonymous Content Squarespace
Taco Bell The Great Escape Biscuit Filmworks Deutsch Inc.
       
Concept Title Production Company Advertising Agency
Apple Escape From The Office SMUGGLER Apple
Apple Tracked MJZ TBWA\Media Arts Lab
Apple Hollywood in Your Pocket SMUGGLER TBWA\Media Arts Lab
Burberry Open Spaces Riff Raff Films Riff Raff Films
Change the Ref, Inc. The Lost Class Hungry Man Leo Burnett Chicago
Extra For When It's Time MJZ Energy BBDO
Family Equality Love, Lawyers, and The Government Furlined TBWA\Chiat\Day NY
Google Google Black Owned Friday Anonymous Content BBH USA
Meta Skate Nation Ghana Love Song Droga5
Sandy Hook Promise Teenage Dream SMUGGLER BBDO/New York
       
Cause Title Production Company Advertising Agency
Chipotle Mexican Grill A Future Begins Nexus Studios Observatory
Dove As Early As Five Sanctuary Ogilvy London, Swift
IPC / Paralympic Games WeThe15 Pulse Films adam&eveDDB/London
Karmanos Cancer is a Beginning Spears & Arrows DP+
Mercado Livre (Ebazar) New Iconic Kisses Saigon Filmes LTDA GUT São Paulo
Michelob Ultra Save It, See It Loveboat GUT Miami
Montefiore Live and Let Live RadicalMedia ALTO
Nike NIKE FM Partizan Entertainment Wieden+Kennedy
OREO We're All One Family SKUNK 360i
YouTube UnF**k It YouTube Creative Studio YouTube Creative Studio
       
Public Service Announcement Title Production Company Advertising Agency
Change the Ref, Inc. The Lost Class Hungry Man Leo Burnett Chicago
Family Equality Love, Lawyers, and The Government Furlined TBWA\Chiat\Day NY
Newtown Action Alliance #NotComingHome Ruffian & Iconoclast Serviceplan
NF Forward Off the Breaks Woodward Original Woodward Original
One Million Kids, One Million Talks Dear White Parents Chelsea Pictures in association with BigFun Films IPG DXTRA, The Brooklyn Brothers, AdCouncil, we are, ADL - Anti-Defamation League
Sandy Hook Promise Teenage Dream SMUGGLER BBDO New York
SAY: the Stuttering Association for the Young In The Spotlight Hungry Man BBDO
Science Moms By The Time Superprime Potential Energy Coalition
Urologists United For Vaccination Education Reflections BMP Film Co. Quality Meats
WWF Arctic Programme Can't Negotiate the Melting Point of Ice NOMINT NOMINT
       
Student Commercial Title Production Company Advertising Agency
Adidas Greatness -- --
Depression Awareness PSA Mach Mal -- --
Dungeons & Dragons Play Your Way -- --
Espensen Spirit Stories -- --
Extinction Rebellion Mother Nature's Power -- --
Hansaplast Henry -- --
Innocence Project Born Guilty -- --
Mercedes-Benz Pudding -- --
stopthetraffic A Dark Moment of Faith -- --
Subaru Homecoming -- --
       
Direction Title Production Company Advertising Agency
Amazon Prime Video An Unlikely Friendship Blur Producciones CARMELO&WILLY
Apple Escape From The Office SMUGGLER Apple
Apple Holiday - Saving Simon Bob Industries TBWA\Media Arts Lab
Apple The Comeback - Shot on iPhone Lunar Films TBWA\Media Arts Lab
Apple Detectives O Positive Apple
Burberry Open Spaces Riff Raff Films Riff Raff Films
Channel 4/Paralympics Super. Human. Serial Pictures X Somesuch 4Creative/London
FTX Don't Miss Out Partizan Entertainment dentsuMB
John Lewis & Partners Unexpected Guest SMUGGLER adam&eveDDB
Sandy Hook Promise Teenage Dream SMUGGLER BBDO/New York
Toyota Brothers Park Pictures Saatchi & Saatchi
       
Music Video Title Production Company Advertising Agency
Adele Oh My God Rogue Films / Imperial Woodpecker --
GENER8ION GENER8ION Iconoclast Iconoclast Music
Little Simz Point & Kill SMUGGLER --
Megan Thee Stallion Thot Shit Left --
Nego Bala Sonho Stink Films AKQA\Coala.Lab
Residente ft. Ibeyi This is Not America Doomsday Entertainment, Mastodonte (MX) Sony Music Latin
Rone Ghosts MJZ --
Salvatore Ganacci Step-Grandma MJZ --
Skrillex Butterflies Biscuit Filmworks UK --
Yeezy X Gap Heaven and Hell Division X
       
Best New Director Title Production Company Advertising Agency
Channel 4/Paralympics Super. Human. Serial Pictures X Somesuch 4Creative/London
Gatorade The Moment Possibilities Are Born Tool of NA TBWA\Chiat\Day
Gopuff The Gopuff Quartertime Show Starring Lil Dicky PRETTYBIRD Mirimar
Little Simz Point & Kill SMUGGLER --
Monster Energy Nerve: A True Story About American Freeskier Colby Stevenson Greenpoint Pictures --
Nacoa Pokerface RadicalMedia London RadicalMedia London
OREO We're All One Family SKUNK 360i
Saba Few Good Things Partizan Entertainment --
TAKT Thank You Bacon --
WhatsApp Just Send It SMUGGLER BBDO SF, BBDO Berlin
       
Advertising Excellence Title Production Company Advertising Agency
Amazon Mind Reader Hungry Man Lucky Generals
Apple Escape From The Office SMUGGLER Apple
Apple Detectives O Positive Apple
Burberry Open Spaces Riff Raff Films Riff Raff Films
Channel 4/Paralympics Super. Human. Serial Pictures X Somesuch 4Creative/London
FTX Don't Miss Out Partizan Entertainment dentsuMB
John Lewis Let Life Happen MJZ adam&eveDDB
Mattress Firm We've got a problem, America. A Junk Sleep problem. MJZ Droga5
Meta Skate Nation Ghana Love Song Droga5
REFORM Alliance Technically Illegal Little Minx Droga5 New York
Sandy Hook Promise Teenage Dream SMUGGLER BBDO New York
       
Advertising Excellence/Campaign Title Production Company Advertising Agency
Apple Hollywood In Your Pocket O Positive Apple
Change the Ref, Inc. The Lost Class Hungry Man Leo Burnett Chicago
DirecTV Get Your TV Together Stink Films TBWA\Chiat\Day Los Angeles
ITV HUB ITV SMUGGLER Uncommon/London
Meta We The Culture Park Pictures Creative X
Meta We Change The Game When We Find Each Other Object & Animal, Reset Content, Love Song Droga5 New York
Microsoft Xbox UNSC Archives Biscuit Filmworks 215 McCann
Progressive Progressive Moxie Pictures Arnold Worldwide
Uber Eats Uber Eats Arts & Sciences Mother
Vizio Hear Like They Do -- David&Goliath

 

Established in 1992, The AICP Show is the most important advertising showcase in the U.S. dedicated to excellence in craft. The AICP Post Awards, which debuted in 2001, honors excellence in a wide range of post production crafts and disciplines. And the AICP Next Awards, launched in 2007, highlights the winners of the 11 Next categories, which honor innovative marketing communications. The AICP Show and The AICP Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators. All individual works and each year’s shows in their entirety can be viewed exclusively at www.aicpawards.com, the AICP Awards Archive website, while past winners of the AICP Post winners can be viewed at www.aicppostawards.com.

 

About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.