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    Home » SHOWRUNNER Releases 2023 State Of Virtual Production Report

    SHOWRUNNER Releases 2023 State Of Virtual Production Report

    By adminMonday, March 20, 2023Updated:Tuesday, May 14, 2024No Comments1166 Views
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    The State of Virtual Production 2023: A 25-Page Report

    Surveys of Film Professionals And Studio Owners Reveal Massive Growth And Polarized Attitudes Toward The High-Tech Filmmaking Trend

    CHICAGO -- (SPW) --

    Results released today from a set of surveys of Hollywood film producers, directors, and studio owners reveal how the film industry is responding to the growing trend of virtual production. The surveys were conducted by film-tech outfit SHOWRUNNER. The 25-page State of Virtual Production Report is the first-of-its kind in the industry.

    Nearly 800 filmmakers were surveyed, along with 72 virtual production facilities operators. Insights from the report include:

    • More than 60% of working film producers anticipate doing at least a little virtual production work in 2023.
    • Nearly 80% of virtual production studio owners anticipate booking more work this year than last year.
    • A majority of virtual production professionals are both excited about the future of virtual production and unsatisfied with many of the current tools to do it.
    • About one-third of virtual production work currently being produced is for car/auto shoots. Film and TV projects each make up nearly 20%, with commercials, music videos, and live events making up the rest.

    "Virtual production is one of the fastest-growing trends in filmmaking right now," says SHOWRUNNER's Chief Executive, Shane Snow. "But as the data shows, the industry needs to make sure the hype translates into tools and education that make filmmakers confident that they can actually do virtual production well."

    The full report is available at https://showrunner.tech/state-of-virtual-production-2023

    About SHOWRUNNER
    SHOWRUNNER is a Chicago-based technology company that builds "smart studio" tools, including virtual production management and remote studio control software. The company's advisory board includes former executives from Netflix, HBO, and IBM Watson. https://showrunner.tech

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    SPW Category:Industry Research
    Tags:remote studio control softwarevirtual production managementShowrunnervirtual production



    Boris FX Mocha Pro Adds Powerful New AI Roto, Matte, and 3D Solve Refinement Tools

    Thursday, December 11, 2025
    Boris FX Mocha Pro 2026

    Mocha Pro, the Emmy® and Academy Award®-winning planar tracking and masking plugin from Boris FX, announces its 2026 release. The latest update helps VFX artists quickly refine tracking and rotoscoping results with a new AI-assisted matte refine tool for 2D tracking, a 3D tracking refine solve tool, and a rebuilt Curve Editor to easily visualize and adjust problem areas. It also supports VFX Reference Platform 2025 standards to meet the demands of professional VFX pipelines. “Mocha Pro users told us they loved its new AI-powered masking and camera solver, but wanted to use them on more demanding shots. For our 2026 release, we have created a suite of refinement tools to help artists handle tricky tasks like hair roto or tracking through heavy motion blur,” says John-Paul Smith, CEO, Imagineer Systems. “As always, we added many quality-of-life improvements, including the new Curve Editor, which, for the first time, allows artists to visualise the effect of AdjustTrack interactively.” “We always look to make laborious tasks a bit easier in Mocha Pro, especially when refining problem areas. This release is focused on making those refinements a breeze,” adds Martin Brennand, Mocha Pro product manager. “Refine your mattes with Matte Refine ML, clean up your 3D solves with the Refine Solve tools, and refine all your data with the Curve Editor.” New AI Masking A new Matte Refine ML workflow further cements Mocha Pro’s dynamic AI masking toolset, which also includes Object Brush ML, Matte Assist ML, and Face ML. Matte Refine ML automatically refines matte edges to mask out traditionally time-consuming details, such as fine hair, soft blurs,... Read More

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