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    Home » Sideshow Studios Leads the Way with Immersive 360° Virtual Reality Pre-Visualization for Award and Game Shows

    Sideshow Studios Leads the Way with Immersive 360° Virtual Reality Pre-Visualization for Award and Game Shows

    By lannysher2@gmail.comTuesday, April 26, 2016Updated:Tuesday, May 14, 2024No Comments4383 Views
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    Sideshow Studios celebrates its 10-year anniversary as an Emmy® award-winning studio.  Renowned for their production savvy and multi-discipline post production skills, co-founders Peter Bailey and Daniel Cordeniz continue to bring a fresh perspective and innovative solutions to their clients, of whom many were there from day one.
    Santa Monica, CA -- (SPW) --

    Sideshow Studios has added immersive 360° Virtual Reality Pre-visualization as a major component of its Emmy® award-winning pre-production, production and post-production services.

    Currently producing a ground-breaking pre-vis package for a new music award show set to air in the Fall, Sideshow will unveil the most realistic, immersive pre-visualization experience for award shows, game shows and other content formats, delivering producers and program executives total design environments in stereoscopic 360°

    Employing realistic design techniques along with “rich animation,” according to Peter Bailey, co-founder of Sideshow Studios, “It’s as close as you can get to being there.”

    Co-founder and Creative Director Daniel Cordeniz provided 3D modeling of the environments, designed the set and motion graphics and created the 360 VR images used for the award show.

    Sideshow’s unique VR design and technology allows for precise review of stage design; correct perspective of graphics and performer relationships; seating arrangements and audience spacing; camera and lighting grids and placements; and safety and fire marshal requirements.

    In addition to launching VR services, Sideshow teams with leading television producers and program executives on format development. The studio created an animated pre-vis that facilitated one of the fastest pitch-to-green light for “OhSit!” followed by a more detailed animated pilot, a groundbreaking solution that served as the template for production design and game formatting and the only show of this scope to be green-lit from an animated pilot. OhSit! won the International Rose d’Or Award for Best Game Show, and was the only show from the U.S. to return with a trophy.

    Sideshow produced a sizzle reel that helped Apploff Entertainment to secure a 10-episode deal from NBC for “Quiz Up” and is currently working on projects with producers in Japan, France, the UK and Iceland.

    "When we have a big show to pitch,” said Jeff Apploff, CEO of Apploff Entertainment,” Sideshow Studios is always our first call to help create a world-class sizzle.  Their creations have helped us sell several shows around the world and everyone is always blown away when they see the end product.”

    Sideshow is also expanding into VR and projection mapping for the hospitality, retail and sports spaces, including a six-year relationship with the Los Angeles Lakers, producing the Intro show that played at every home game.

    “We are proud to continue to be the go-to facility for our advertising agency clients, including, among others, RPA, Ogilvy & Mather and RPMC,” said Bailey.

    About Slideshow Studios
    Sideshow Studios celebrates its 10-year anniversary as an Emmy® award-winning studio.  Renowned for their production savvy and multi-discipline post production skills, co-founders Peter Bailey and Daniel Cordeniz continue to bring a fresh perspective and innovative solutions to their clients, of whom many were there from day one.  Joined by an amazing team of artists and experienced industry professionals, Sideshow continues to focus on making their clients the main event. http://www.sideshow-studios.com/

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    Contact:

    Lanny Sher
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    SPW Category:Production and Post-Production Products and Services
    Tags:EditingSideshow Studiospre-visualisationVirtual RealityPost-production



    New SoundApp ARA Plugin Transforms Boris FX CrumplePop

    Thursday, May 7, 2026
    Boris FX CrumplePop 2026.5: New SoundApp ARA Plugin

    Boris FX CrumplePop expands its powerful, easy-to-use AI audio toolkit to include ARA plugin support in SoundApp. The new 2026.5 release allows users to work directly in top digital audio workstations (DAWs), such as Pro Tools, Boris FX Samplitude, and Boris FX Sequoia. Additionally, CrumplePop 2026.5 introduces a simplified multi-host product offering. Previously available only as a standalone application, the plugin version of SoundApp saves time and effort by keeping audio professionals, content creators, and podcasters within their preferred ARA application. The user-friendly workflow includes advanced AI models for music, voice, and cinema stem separation, GPU-accelerated on-the-fly processing, and one-click cleanup tools such as wind, traffic, echo, pop, and noise removal. “Our SoundApp ARA unlocks major workflow improvements for audio professionals, letting you stay fully inside your DAW without jumping between apps to use demixing tools,” states Patrick Donohoe, Director of Product Marketing (Pro Audio), at Boris FX. “Unlike traditional plugins, you get instant results with ARA. Simply make an adjustment, see it in the plugin, and render it directly to your track. No dealing with multiple files or importing/exporting. Plus, new Processed Audio Cache and speedier model loading combine to further speed up your SoundApp plugin and standalone workflows. Everything in our 2026.5 release is built to keep your creative process uninterrupted.” What’s New The SoundApp ARA plugin delivers full-clip audio processing inside a user’s chosen DAW, removing real-time processing limitations of standard plugins. SoundApp analyzes the entire content of an audio file, resulting in more... Read More

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