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    Home » Sigma’s Distinctive Cinema, VR and Sony E-Mount Lenses Capture NAB 2018

    Sigma’s Distinctive Cinema, VR and Sony E-Mount Lenses Capture NAB 2018

    By GrithausTuesday, March 27, 2018Updated:Tuesday, May 14, 2024No Comments7704 Views
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    Sigma 14-24mm F2.8 DG HSM Art Lens

    The breakthrough, multi award-winning full-frame and S35 Cine lenses return to the NAB show; Brand new Sigma VR and Sony E-Mount lens options shown at booth C10308

    Ronkonkoma, NY -- (SPW) --

    Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, will present its lineup of award-winning cinema lenses, alongside the brand new VR-enabled 14-24mm F2.8 DG HSM Art lens and Sony E-mount Art lenses at the NAB 2018 exhibition held in Las Vegas NV, from April 9-12 (booth C10308). “In addition to our award-winning Cine lens lineup that features outstanding performance and color matching across the line, Sigma is showcasing its newest Art lenses, offering cinematographers, videographers and camera operators, including those shooting VR, even more choices for premium optics,” comments Mark Amir-Hamzeh, president of Sigma Corporation of America. “The versatility of this NAB lens showcase will serve any production from the single run-and-gun DSLR or mirrorless setup to full-frame multi-camera or feature film set.”

    Sigma Cine Lens Models on Display at NAB 2018
    Designed with extensive input from cinematographers, the Sigma Cine product line supports PL, E, EF camera systems. Features include standardized gear positions and filter sizes, 180° focus rotational angle, 160° zoom rotational angle, 60° linear iris ring with full manual control, dust-proof and splash-proof construction and EF/E mount interchangeability. Specific Sigma Cine technical highlights include low aperture light capture capabilities across the entire lens line. This low light technical advantage allows DPs and camera operators to shoot at a much shallower depth of field and have far more latitude with regards to how they light a scene or entire project. Also known for its high resolving power, the Sigma Cine lens line supports up to 8K resolution, achieving supreme sharpness throughout all aperture values.

    • The Cine High Speed Super 35 Zoom Line: 18-35mm T2 and 50-100mm T2
      The High Speed Zoom line offers the constant aperture of T2 throughout the zoom range with superior optical performance that is capable of high resolution 6K-8K shooting. Delivering the highest image quality in its class, the High Speed Zoom Line is ergonomically compact and designed for E, EF and PL camera system mounts.
       
    • The Cine FF Zoom Line: 24-35mm T2.2 FF
      Compatible with a full-frame image sensor, the FF Zoom’s outstanding optical performance also supports 6K-8K shooting. Because so few lenses cater to the requirements of the latest digital cinema cameras’ image sensors, this line provides a rare option for cinematographers. The FF Zoom is designed for E and EF camera system mounts.
       
    • The Cine FF High Speed Prime Line: 14mm T2 FF, 20mm T1.5 FF, 24mm T1.5 FF, 35mm T1.5 FF, 50mm T1.5 FF, 85mm T1.5 FF and 135mm T2 FF
      The Cine High Speed Prime lineup features lenses ranging from 14mm to 135mm. Highly compact and compatible with full-frame sensors, these lenses offer superior resolution. They bring a consistent level of light to the production, offering greater consistency to any film’s color, contrast and overall look before it enters post-production. The FF High Speed Prime line is designed for E, EF and PL camera system mounts.

    In addition to test-driving the Sigma Cine lenses on the latest digital cinema cameras, Sigma invites videographers, cinematographers and filmmakers to the booth on Monday, April 9th and Tuesday, April 10th from 2-3pm for a special guest presentation. Cinema5D contributing writer and noted cinematographer Graham Sheldon will interview breakthrough commercial director of photography, Timur Civan, on his work and experiences with the new Sigma Cine lenses.

    Legendary Art Glass Meets VR and Multi-Camera Productions
    Designed for 50-megapixel plus cameras, the new Sigma 14-24mm F2.8 DG HSM Art achieves the legendary Art lens sharpness with three FLD glass elements, three SLD glass elements and three aspherical lens elements, including one 80mm high precision molded glass aspherical element. With near zero distortion (less than 1%) and minimal transverse chromatic aberration, flare and ghosting, the new Sigma 14-24mm offers constant F2.8 brightness throughout the zoom range and delivers optimal image quality at every focal length and shooting distance. The new Sigma front conversion service optimizes the lens for professional VR and multi-camera productions.

    Sigma Interchangeable Lenses for Sony E-Mount Full-Frame Cameras
    While offering the same high-performance optical design as other lenses in the Art line, the new Sony E-mount models will feature a newly developed control algorithm that optimizes the autofocus drive and maximizes the data transmission speed. In addition, these lenses will be compatible with Sony’s continuous autofocus (AF-C) and high-speed autofocus, which are not addressed by Sigma Mount Converter MC-11. Like the converter, the lenses will be compatible with in-camera image stabilization and in-camera aberration correction, which includes corrections for peripheral illumination, chromatic aberrations and distortion. Read the full announcement at: https://www.sigmaphoto.com/article/art-primes-for-sony-e-mount-announcement.

    NAB 2018 Media Briefings
    Please contact Anya Nelson via email below to schedule a private press briefing with Sigma.

    For more information about Sigma at NAB, please follow Sigma on social media at: Twitter, Instagram and Facebook.

    About Sigma Corporation
    Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning cine and camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.

    In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last.

    Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.

    For information about Sigma, please visit www.sigmaphoto.com or follow the company on Sigma Blog, Twitter, Instagram and Facebook.

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    Anya Nelson
    Zazil Media Group
    (617) 817-6559
    Contact via email
    Tags:Sigma lensesNAB 2018Sigma Corporation of AmericaCine lensesSigma



    Stephen Arnold Music Ignites The 2025 MLS Cup Final with Bold Sonic Branding

    Wednesday, December 10, 2025
    Stephen Arnold Music provided dynamic sonic branding for MLS Cup Final.

    Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, provided dynamic sonic branding and music production for the 2025 MLS Cup Final won by Inter Miami CF in a historic clash with Vancouver Whitecaps FC. The championship match was played on Saturday, December 6, at Chase Stadium in Fort Lauderdale, Florida and broadcast globally on FOX and Apple TV. SAM worked in collaboration with MLS Senior Manager, Operations Grace Leonard. This year’s final was especially exciting as it pitted Inter Miami’s Lionel Messi—widely regarded as the Greatest Of All Time—against Vancouver’s German star Thomas Müller. For the Cup Final, SAM delivered tracks from The Vault – SAM’s production music library – supporting the pre-game intro video, screened live in-stadium, and the post-game trophy ceremony, appearing both in-stadium and on broadcast. For each track, SAM provided stems and custom sub-mixes, giving MLS a comprehensive set of audio assets to shape their creative vision. To get fans hyped, music for the intro video featured a dramatic, trailer-esque sound with orchestral and synthesized instrumentation, and heart-pounding percussion. The inspirational theme used while Messi and company hoisted the cup was based on a hybrid orchestral-meets-hip-hop track reflecting MLS’s high-energy brand and the momentous occasion. “For U.S. soccer fans, the MLS Cup Final is one of the most anticipated and emotional sports events of the year, especially when Lionel Messi is involved” says Whitney Arnold, SAM President of Music Services. “Collaborating with MLS’s incredible creative team allowed us to select music that captured the intensity and pride surrounding this matchup, elevating the experience for fans in the stadium as well as those watching... Read More

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