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    Home » SMPTE Hollywood Section to Explore Real-Time Visualization for TV and Cinema at February Meeting

    SMPTE Hollywood Section to Explore Real-Time Visualization for TV and Cinema at February Meeting

    By Artisans PRThursday, February 14, 2019Updated:Tuesday, May 14, 2024No Comments4972 Views
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    David Morin
    LOS ANGELES -- (SPW) --

    The Hollywood Section of SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology, will host a panel discussion this month on real-time visualization tools that are revolutionizing the way film and television productions are planned. The meeting will occur on Thursday, February 21, at SIM, Los Angeles.

    Aiming for greater efficiency and accuracy in preparing for production and post-production, film and television producers are increasingly forgoing storyboards, animatics and other traditional planning tools in favor of real-time visualization technologies adapted from the gaming industry. Game development engines, such as Unity 3D and Epic Games’ Unreal Engine, are helping productions save time and money and achieve new creative heights.

    At SMPTE Hollywood’s February meeting, a group of experts will explain why real-time visualization software and hardware tools are game-changers for pre-production and post-production. They will show how tools such as Lightcraft Technology’s Halide FX and Faceware Technology’s Live can be used to plot camera movement, block scenes and simulate performances in real time. The event will include a presentation on Unreal Engine by David Morin, head of Epic Games’ Los Angeles Lab. That will be followed by a panel discussion with representatives from Lightcraft Technology and Faceware.

    Brian Gaffney, vice president of business development at Codex Digital, is producing the meeting.

    • What: SMPTE Hollywood Section, February Meeting
    • Topic: Beyond Gaming: Real-Time Visualization in TV and Cinema
    • When: Thursday, February 21, 2019. 6:30 p.m. — Reception. 7:30 p.m. — Presentation and Panel Discussion
    • Where:  SIM, 1017 N. Las Palmas Ave., Los Angeles, CA 90038
    • Register: https://www.eventbrite.com/e/beyond-gaming-real-time-visualization-in-tv-and-cinema-using-game-development-engines-tickets-55984688711

    About the SMPTE® Hollywood Section
    The Hollywood Section of SMPTE® was initially organized as the West Coast Section in 1928. Today, as its own SMPTE Region, it encompasses more than 1,200 SMPTE Members with a common interest in motion-imaging technology in the Greater Los Angeles area. The Hollywood Section offers free meetings monthly that are open to SMPTE Members and non-members alike. Information about meetings is posted on the Section website at www.smpte.org/hollywood.

    About SMPTE®
    For more than a century, the people of the Society of Motion Picture and Television Engineers, or SMPTE (pronounced “simp-tee”), have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. Now in its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

    SMPTE is a global professional association of technologists and creatives who drive the quality and evolution of motion imaging. Its membership today includes more than 7,000 individuals: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at smpte.org/join.

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    www.smpte.org/sections/hollywood

    company

    Aimée Ricca
    SMPTE Marketing and Communication
    SMPTE
    (914) 205-2381
    Contact via email

    media

    Linda Rosner
    ArtisansPR
    (310) 837-6008
    Contact via email
    SPW Category:Industry Association, Union, Guild News
    Tags:visualizationreal-time visualizationdavid morinprevisualizaitonSMPTE



    NYF Advertising Awards Unveils 2026’s Financial and PR & Purpose Specialty Executive Juries

    Thursday, April 9, 2026
    NYF Advertising Awards Announces PR + Purpose Speciality Executive Jury

    New York Festivals Advertising Awards® (NYFA) is thrilled to unveil the 2026 Financial and PR & Purpose Specialty Executive Jury panels. These esteemed Financial and PR & Purpose Executive Juries bring together respected industry leaders to evaluate work that navigates complexity, builds trust, and drives impact across highly scrutinized and purpose-driven sectors. Financial, honors creativity and integrity in one of the most regulated and high-trust industries in the world. Led by Jury Chair Pete Gosselin, CCO & Co-Founder at Cape, this jury will evaluate work that educates, persuades, and reassures. Winning campaigns demonstrate clear strategy, originality, and brand purpose across any medium, from traditional banking and insurance to next-generation fintech and crypto innovation. PR & Purpose, led by Jury Chair Josh Budd, CCO, NA, at Citizen Relations unites two disciplines grounded in influence, reputation, and impact. PR categories recognize excellence in reputation management, creative communications, and brand storytelling that drives positive perception and goodwill, including corporate branding, crisis management, events, and public service advertising. NYF’s Purpose categories honor work that uses creative communication to inspire meaningful changes in attitudes, perceptions, or behavior, with the goal of making a positive impact on people, communities, animals, or the environment. Each entry is evaluated through the lens of impact, with jurors seeking work... Read More

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