Following a period of rapid growth in its offering and capabilities, NY-based experiential agency Soho Experiential is proud to announce the promotion of Matt Kabel to President, Head of Client Services. Previously the VP of Client Services, Kabel will now lead the agency’s client management while also reinforcing its creative and strategic processes on a path to redefine brand experience in a rapidly evolving marketing landscape.
This new role represents not only Kabel’s success in driving overall growth but his leadership of internal teams toward producing best-in-class work for some of the world’s biggest brands. “We have a saying at Soho: ‘do the job you want.’ For the past 11 years, Matt has personified that,” says Soho Managing Director Jeff Boedges. “We often say that he is the heartbeat of the agency. He, more than anyone else, has taken ownership of our culture as he has worked tirelessly to ensure everyone shares the same vision and values. Just as importantly, Matt has been able to communicate that same vision and values to our clients. It’s only fitting that he plays a bigger part in carving a new path forward for Soho.“
Kabel has spent his career in event marketing, working at a variety of agencies including Omnicom’s Pierce Global, among others. Now, as President, Head of Client Services, he will uphold the agency’s mission, policies and procedures, oversee overall growth, financial health and success of all existing clients, and work across Soho’s departments to apply the correct personnel and resources to exceed both visitor and client expectations. Kabel’s uncommon intuition for understanding client needs has already been integral to building strong relationships with Shiner Beer, Tincup Whiskey and Citibank which recently launched The Citi Drive-In, a socially distanced movie screening with concession proceeds going to charities No Kid Hungry and World Central Kitchen.
“We are not a cookie-cutter agency. We approach every challenge with fresh ideas and, as a result, the work never gets repetitive or boring and each day is an adventure,” says Kabel. “With the world opening back up, Soho is poised to break out and become an extremely influential agency in the marketing space. We’ve continued to activate events throughout the pandemic and are well-positioned to navigate the waters of reopening. As Soho Partner Rick Kiley has often said, people don’t want to keep up with the Joneses anymore, they want to keep up with what the Joneses are doing; it’s about experience. Following the pandemic, it’s our job to give consumers experiences they’ll never forget.“
With consumers emerging from the lockdown and starved for unique experiences, Soho sees this time as one of tremendous opportunity, one that requires new ideas and sure-handed leadership to see those ideas through. “With Matt, we see someone that has earned the trust of ownership, the agency at large and our client partners,” continues Boedges. “ Looking forward to the next evolution of Soho, we need to be able to trust our most senior leaders to run the agency on a day-to-day basis and we simply could never find a better person to lead that charge than Matt."
About Soho Experiential
We're a little shop with a big attitude, dedicated to elevating brands from one of many to the one that matters. We offer full-service creative and unmatched production from a team with decades of experience activating for brands like Barilla, illy, Remy Cointreau, Lancôme, Citi, Twitter, Google and Gallo.
Our founders also host The Green Repeal, a podcast that takes an informative and often humorous look at the cannabis industry, through the lens of two veterans of the alcohol beverage industry.
