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    Something’s Fishy: Filmworkers’ Fred Keller Grades New State Farm Campaign

    By Artisans PRUpdated:No Comments2123 Views
    Filmworkers' Fred Keller graded this new State Farm campaign.
    CHICAGO -- (SPW) --

    Filmworkers colorist Fred Keller applied the final color grade to a new spot for State Farm that makes a point about life insurance through a touching graveside scene that’s not quite what it seems.nnConceived by DDB Chicago, the spot shows a father and his young daughter who, together under an umbrella, discuss the passing of “Mr. Goldman.” To the girl’s suggestion that the dear departed surely was protected by a State Farm life insurance policy, the father says, “No.” After all, Mr. Goldman was a fish. A pull-back, reveals a tiny headstone in the family backyard.nnKeller helped to set up the joke by casting the scene in muted hues. “We wanted to reflect the mood and emotion by not letting it get too colorful or bright,” Keller explains, “but at the same time, it had to look beautiful.”nnKeller applied special treatments to the actors’ facial features as well as to the marker about Mr. Goldman‘s grave. “We wanted to emphasize the joke by making that pop,” he says.nn


    nnCreditsnTitle: “Mr. Goldman“nClient: State FarmnAgency: DDB, Chicago. Scott Kemper, executive producer; John Hayes and Gordon West, creative directors. nProduction: Partizan. Russ Lamoureux, director. nPost: Filmworkers. Fred Keller, colorist.nnFilmworkers is located at 232 E. Ohio St. Penthouse, Chicago, IL 60611. For more information, call (312) 664-9333 or visit www.filmworkers.com.n

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    The limited access duration has come to an end. (Access was allowed until: 2015-05-08)
    Contact:

    Lisa Long Executive Producer Filmworkers 312.664.9333 Contact Lisa via email

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    Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)



    “The Slightest Touch” Wins Best Documentary at Dublin International Film Festival Following HBO Acquisition

    Monday, March 2, 2026
    Scene from "The Slightest Touch."

    The Slightest Touch, directed by Rachel Fleit and edited by Sloane Klevin, ACE, has won Best Documentary at the Dublin International Film Festival, days after HBO Documentary Films acquired the television and streaming rights ahead of its world premiere.

    The feature documentary, which chronicles the friendship between Colin Farrell and Epidermolysis Bullosa survivor Emma Fogarty, was honored by the Dublin jury with the following statement (in part):

    “This next award is for an incredible film… One through which we as an audience came to know both protagonists in ways which would not have been possible, were it not for the unobtrusive talent of the director, who seamlessly documents a story as old as time itself… Rachel Fleit has captured the magic moments of this extraordinary friendship… What follows is an honest and at times searing portrayal of pain in all its forms and the power of humanity and humor to make lives better for all… The jury agreed that The Slightest Touch and director Rachel Fleit is the worthy winner of the documentary category of this year's Film Festival.”

    Edited by Union Editorial Partner Sloane Klevin, ACE, the film continues Fleit’s long creative partnership with the company. Union President and Managing Partner Michael Raimondi and Head of Production, TV and Film Katherine LeBlond served as Executive Producers.

    “What I cherish most about making The Slightest Touch is that it... Read More

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