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Sonic Branding Politics: Stephen Arnold Music Launches “Decision 2016”
Market Exclusive Political Coverage & Promo Music Package for Local Stations
- Wednesday, Feb. 10, 2016
Stephen Arnold Music, the World Leader in Sonic Branding™, has announced the release of “Decision 2016.” This market-exclusive political newscast coverage and promo music package is essential for local TV stations that want to drive ratings and establish themselves as the clear choice for viewers throughout this hotly contested election year.
“Decision 2016” is the latest in a series of powerful package offerings from Stephen Arnold Music, proven to streamline promotional campaigns with highly-engaging market-exclusive bundled media products. Both news and marketing departments will benefit from “Decision 2016,” which provides a comprehensive and cost-effective audio and video toolkit for connecting with viewers in a year that is “Anything But Politics as Usual.”
“News programming viewership is expected to be at an all-time high through Election Day, and even until the Inauguration,” Chad Cook, Vice President, Creative for Stephen Arnold Music says. “This year’s election is a unique opportunity for local stations to gain and retain new viewers. We’ve designed ‘Decision 2016’ to give them an instant advantage – one that will attract eyeballs and keep a station’s brand top of mind all year.”
Anchored by a distinctive, bold melody, the sonically branded themes of “Decision 2016” capture the complex emotions tied to this year’s election. The package is an efficient and cost-effective toolkit to present a local station’s news brand and talent as the best source for election coverage, underscoring how a station’s anchors care about the election and the issues that will impact their viewers.
Benefits for local stations from “Decision 2016” include:
- Frontrunner status in their market with a Market Exclusive Package
- Strengthening their political coverage brand On-Air, Online, Mobile and Social
- 4 sonically-branded in-show and promo themes
- 30s/20s/15s/10s/IDs/Opens/Extended Beds
- Fully-Produced Audio/Video Promo
Stephen Arnold Music has built a strong track record of developing market exclusive products. Their last bundled package, “Waking Up My Day,” has been picked up in more than 70 markets to date, demonstrating a deep expertise in matching sonic branding to visuals.
“More than ever, local stations need high-end solutions that can save them time and money,” Dave Baumann, Marketing & Creative Director for Stephen Arnold Music says. “‘Decision 2016’ is a complete resource that goes to work for them immediately.”
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys®, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. www.stephenarnoldmusic.com