Sonic Union is honored to present an interactive workshop “Musical Bias and the Brief: A workshop For The Storytelling Process in Original Film Composition” at Ciclope. Sonic Union's Creative Director and Composer, Zac Colwell, and Executive Creative Director, Halle Petro, will guide participants through the creative musical process, which starts with recognizing our musical biases, then moves to finding inspiration and crafting music briefs that effectively interpret emotional cues using musical terms. The workshop will be held Wednesday, October 9th at 4:30 pm, at the Konzertsaal of the Universität der Künste. "Projects aim to tell groundbreaking stories with strong visuals and narrative connectivity. Whether it's for a brand, agency, film, or creative endeavor, music is essential in delivering the final impact of a story," says Sonic Union Creative Director Zac Colwell. “Discussing music can be challenging when briefing or communicating with musicians. Our workshop aims to break down walls and build confidence in collaborating on music that will sonically define creative work.” “I find it fascinating that our musical bias occurs when we are exposed to sounds even from a young age, and how that both contributes to and can limit our creative capacity,” says ECD Halle Petro. “We are honored that the festival is including us to shine a spotlight on the psychology of music, creating awareness of how any person might approach this unique collaborative process.” Participants will also have the opportunity to create a brief and build live with the group, leaving equipped with... Read More