Sonic Union is honored to have contributed to five standout Super Bowl LIX commercials for brands Hellman’s, Michelob, Pringles, Coffee Mate, and Ramp. Here is the star-studded, hair raising, and hilarious spots that Sonic Union supported in the big game of advertising:
Hellmann’s
Thirty-six years later, Billy Crystal and Meg Ryan have reunited for a “When Harry Met Sally” sequel — sort of.
Agency: VML
Production Company: Gifted Youth, Caviar
Director of Photography: Kramer Morgenthau
Edit: Rock Paper Scissors Editorial
Editor: Adam Pertofsky
Sound: Sonic Union
Sound Design, Mix Engineer: Joe O’Connell
Assistant Engineer: Alex Thiel
Studio Director: Carolyn Mandlavitz
Michelob
You can’t out-hustle a hustler. Starring Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss, and Ryan Crouser
Agency: W+K NY
Production Company: Imperial Woodpecker
Edit: Trim @ Cosmo Street
Editor: Tom Lindsay, Josh Mannox
VFX: The Mill
Color: Company 3
Sound: Sonic Union
Sound Designer: Owen Shearer, Steve Rosen
Mix Engineer: Steve Rosen
Assistant Engineer: Joey Glick
Head of Production: Patrick Sullivan
Pringles
Hold onto your mustaches… The Call for more Pringles is being made.
Agency: FCB
Production Company: MJZ
Director: Steve Ayson
Edit: Mackcut
VFX: Untold Studios
Sound: Sonic Union
Mix Engineer: Steve Rosen, Julienne Guffain
Assistant Audio Engineer: Carly Morgan
Executive Producer: MK Valentino
Senior Producer: Nathanael Taylor
Coffee Mate
Shania Twain brings her iconic pop presence to perform “Gimme Cold Foam” for Coffee Mate Cold Foam in a Super Bowl LIX commercial.
Agency: WK
Production Company: Somesuch
Director: Dan Streit
Edit: Church Edit
VFX: JAMM
Sound: Sonic Union
Sound Designer/Mix Engineer: Owen Shearer
Assistant Engineer: Graham Carpenter
Head of Production: Patrick Sullivan
Studio Director: Justine Cortale
Ramp
Saquon Barkley can’t manually file expense reports because he’s busy winning the Super Bowl! Good thing Ramp can do that for him.
Agency: Even Odd
Director: Mohammad Gorjestani
Sound: Sonic Union
Sound Designer/Mix Engineer: Dean Metherell
Assistant Engineer: Quinton Carr-Goodwin
Producer: Gina Petrarca
About Sonic Union:
Sonic Union is a tight-knit, inspired, tri-coastal team that crafts high impact audio projects for clients in film, art, and advertising. From high profile broadcast spots to museum installations, feature films and cinematic podcasting, Sonic Union is audio-obsessed and music-driven. Providing original and listened tracks, mixes in all formats, and story-amplifying sound design. The studio is an award-winning playground, from concept ideation, to casting, recording and audio landscapes that engage the listener.
