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    Home » Sony Pictures Post Production Services Adds Home Theater Dub Stage

    Sony Pictures Post Production Services Adds Home Theater Dub Stage

    By Artisans PRMonday, November 21, 2016Updated:Tuesday, May 14, 2024No Comments9710 Views
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    For Next Generation Immersive Sound Formats

    Culver City, CA -- (SPW) --

    Responding to the growing popularity of home theater systems with immersive sound, Sony Pictures Post Production Services has added a new mix stage dedicated to next-generation home theater audio formats. Located on the Sony Pictures lot in Culver City, the new stage is designed to simulate a home theater environment and equipped to master feature film and television projects in Dolby Atmos®, Auro-3D and other immersive sound formats. This new room has been used to prepare several feature titles for Blu-ray Disc, 4K Ultra HD Disc, and digital delivery.

    “This new stage keeps us at the forefront in immersive sound, providing an ideal workflow and environment for mastering for home theaters,” said Sony Pictures Post Production Services Executive Vice President Tom McCarthy. “We are empowering mixers to maximize the creative potential of these new sound formats and deliver rich, enveloping soundtracks that consumers can enjoy in the home.”

    “The Sony Pictures Post Production mix stage adds to the growing footprint of Dolby Atmos enabled post production facilities and gives the Hollywood creative community the tools they need to deliver an immersive experience to consumers, adding additional depth, detail and clarity to the soundtracks,” said Curt Behlmer, Senior Vice President, Content Solutions and Industry Relations, Dolby Laboratories.  

    “The hope of film buffs and makers alike is an experience that fully transports the audience into the world of the characters,” said Auro Technologies CEO Wilfried Van Baelen. “Having major releases from Sony Pictures Home Entertainment incorporating Auro-3D helps provide this immersive experience, with sound design unlike anything audiences have heard before, to ensure they are able to enjoy films how the creator intended—with full impact.”

    “As their home theaters grow in sophistication, consumers are demanding high-quality home viewing experiences, with immersive sound, ultra HD resolution, and high-dynamic range. This new stage allows our technicians the ability to more closely replicate a home theater set-up, so they can continue to deliver the best experience for consumers,” said Rich Berger, Senior VP, Digital Strategy, Sony Pictures Home Entertainment.

    The new mix stage features an Avid Pro Tools S6 mixing console with 24 faders and two Pro Tools HDX systems. In addition to a wide array of plug-ins, the stage offers ancillary gear from Black Magic, Pegasus, Brainstorm and other manufacturers.

    At 600 square feet, the stage is designed to replicate the dimensions and acoustics of a typical home theater environment. It employs a custom-built Delicate Audio truss system for mounting nearfield speakers. That allows the speaker array to be quickly reconfigured to conform to the specifications of individual sound formats.

    “Flexibility is essential,” explained Sony Pictures Digital Chief Engineer Nathan Oishi. “We designed the room to seamlessly and fully support both Dolby Atmos and Auro formats, while building in enough routing, monitoring, and speaker flexibility to accommodate future immersive formats.  Streaming and VR deliverables are upon us, and we will need to stay nimble enough quickly adapt to new specifications.”

    About Dolby Atmos
    Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To date, more than 100 Blu-ray titles featuring Dolby Atmos have been released or announced, including more than 20 HD and UHD titles from Sony Pictures Home Entertainment. To learn more about Dolby Atmos, visit dolby.com/Atmos.

    About Auro Technologies
    Auro Technologies is a spin-off of the privately owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (CEO Auro Technologies and Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (sound in 3D) as an end-to-end solution for all markets with his Auro-3D® format. The addition of the missing and final dimension in sound (height) combined with Auro-3D’s® groundbreaking technologies provides a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events, etc. The Auro-3D® technology suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about Auro Technologies or Auro-3D, please visit www.auro-technologies.com.

    About Sony Pictures Entertainment
    Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
     

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    SPW Category:Music and Sound
    Tags:Aura-3DTom McCarthyDolby AtmosSony Pictures



    Morgan & Morgan’s “Power Move” Campaign Makes A Splash With a Merman Lifeguard

    Monday, August 3, 2026
    Still image from "Merman"

    Morgan & Morgan continues its unique, comedic approach to legal advertising with the latest installment of its national “Power Move” campaign. The firm's newest spot “Merman,” dives headfirst into the absurd and surfaces with the same sharp wit that has defined the campaign from the start.   The spot opens at a public pool, zooming in on the unlikely lifeguard on duty. He watches over the pool with the calm confidence of someone who was literally born for this job. The twist: he’s a merman. When a woman suddenly finds herself in “distress”, the merman lifeguard springs into action, diving into the pool and cutting effortlessly through the water to her rescue. Equal parts heroic and completely unhinged, the spot closes with the merman gliding her to safety followed by a perfectly timed dolphin call.   The campaign’s trademark closer quickly follows: “Having a merman as your lifeguard is a power move. Hiring America's largest injury law firm after an injury? That's a power move, too.” Read More

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