LOS ANGELES -- (SPW) --

Expanding their team of high caliber talent, next-gen production company ArtClass has hired influential creative leader Sonya Klinger as their newest Executive Producer. Klinger has a diverse and dynamic career of 10+ years in the industry, spanning agencies, production companies and high-profile repping firms. 

Previously, Klinger was a talent rep and east coast sales agent, bringing her vast expertise and passion to numerous reputable production companies, brands, and ad agencies under independent firms Barrie Isaacson Management and Hunky Dory. Prior to sales, the New Jersey native turned New York City resident has also led strategic efforts across both production and post at industry powerhouses 72andSunny, Modern Post, RadicalMedia, VICE and Sundance Productions.  

"To say this is a huge win for ArtClass is an understatement; I could not be more thrilled to have Sonya join the team. She brings a level of knowledge, passion and creativity to our business that is simply unmatched. The growth opportunities are limitless, and I cannot wait to get started" notes ArtClass Managing Director Rebecca Niles. 

Focused on highlighting the power of creative “rule breaking,” Klinger has always sought to push the limits on production and campaign capabilities, raising the bar on what’s possible for incoming partnerships and talent collaborations. Sonya thrives on nurturing emerging talent to build their careers while working alongside established talent to elevate their portfolios. Her knowledge of current trends and influential industry figures has positioned her as one of the most tactical executives and curators, and is just one example of her dynamism and immense value she will lend to a variety of projects at ArtClass. 

“I am beyond excited to join the ArtClass family, working alongside Rebecca Niles, Geno Imbriale, Vincent Peone and their illustrious roster & team!” added Kinger. “The name itself embodies the freedom for creativity, culture and collaboration, which aligns with my overall ethos and my career aspirations. I am thrilled and fortunate to be a part of the company at this time of tremendous growth and can’t wait to get started.”

About ArtClass
ArtClass is a team of award-winning directors, producers, editors, writers, and designers dedicated to creating boundary-breaking work with agencies and brands. As a hub of creativity, they generate the most innovative and highest quality work out there, capable of the top creative production, design development, and post-production. ArtClass is committed to producing branded content and projects of every scale and size with artistry at the forefront, from traditional commercials to digital activations and long-form feature films. They are an industry leader and changing the game, one piece of content at a time.

AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests

Wednesday, September 18, 2024

Sheila R. Brown

AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More

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