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    Home » Sound Lounge Welcomes Executive Producer Susie Shuttleworth To Commercial Division

    Sound Lounge Welcomes Executive Producer Susie Shuttleworth To Commercial Division

    By soundloungenyMonday, July 19, 2021Updated:Tuesday, May 14, 2024No Comments3363 Views
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    Executive Producer Susie Shuttleworth
    NEW YORK -- (SPW) --

    Sound Lounge, New York City’s longest-running independent provider of sound and mixing services has announced the appointment of Susie Shuttleworth as the Executive Producer of their commercial division. Shuttleworth brings over two decades of experience as a content producer for high profile brands, networks and agencies including clients such as Cadillac, Samsung, Apple and Disney.

    Sound Lounge and its broad array of services was the perfect lead up for Shuttleworth, whose vision for a more collaborative creative environment is now set in motion. Billed as a full-service sound destination, Sound Lounge offers mixing, recording, dialogue editing, sound design, ADR and voiceover casting services for commercial content far beyond the traditional 30-second spot.

    To highlight the evolution of their offerings, Sound Lounge recently debuted a new website showcasing they are a truly multidisciplinary sound company. Featuring five distinct yet collaborative divisions, including Commercial, Film + Television, Casting, Sound Design, and the emerging Podcast, undoubtedly sets the 23-year-old studio apart. As the nature of content continues to evolve, so does this industry sound leader.  

    “It’s no secret that Sound Lounge has an amazing, long-standing track record as a tried and true audio partner,” explains Shuttleworth. “Our current opportunity lies in the symphony of departments and the large ensemble of brilliant sound creatives. As we continue embracing collaboration and resources between departments, the opportunities for our clients expand infinitely. I’m excited to bring this amazing group of talented and trusted artists’ skills to new, emerging media.”

    In her new role as executive producer, Shuttleworth oversees the commercial production team, as well as managing client relations, growth and development for a team of five award-winning mixers. Led by industry vets Peter Holcomb and Tom Jucarone, the commercial mixing team also includes Justin Kooy, Pete Crimi and Rob Sayers. 

    “After weathering many storms over the years, the pandemic being the most unexpected – Sound Lounge is emerging more unified and more synergistic,” said Marshall Grupp, COO and Partner, Sound Lounge. “Susie’s leadership, fresh perspective and overall vision for the company is in sync with our newest evolution as a one-stop destination for creative production services.” 

    With over 20,000 square feet and a host of safety protocols, Sound Lounge’s spacious floor plan and oversized studios offer a safe, post-pandemic environment for all things audio.

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    SoundLounge.com

    company

    Taylor Maggard
    Marketing Director
    Sound Lounge
    Contact via email

    company

    Susie Shuttleworth
    Executive Producer
    Sound Lounge
    Contact via email
    SPW Category:People on the Move
    Tags:sound loungeAdvertisingaudio and sound design servicesaudio post-productionexecutive producer



    2026: Connect Today for a Better Tomorrow (And Beyond)

    Thursday, January 15, 2026
    Ross MacRae, CEO, Agency Source

    In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I’ve seen in my career. Agencies, brands, and production companies are constantly shifting, merging, restructuring, and rebuilding. And the people inside them are moving just as quickly. The average lifespan of an agency creative these days is about 18 months. That means if you connect with someone today, chances are they’ll be somewhere completely different by next year, maybe even brand-side. The good news is that you’re essentially building a relationship with multiple clients at once - as long as you keep track of where they go! That level of movement changes what sales and outreach actually mean. When I started, sales in our industry were seen as unnecessary, even a bit smarmy. Agencies had internal service buying teams whose role was to be aware of what production services were out there--which meant that production companies and reps could remain on the agencies' radar with little effort. But today, those agency-side roles have disappeared, and the responsibility has shifted wholly to production companies and reps to make sure they are continuously visible. Whether people like the word “sales” or not, the truth is that you cannot rely on posting your reels on your site and expecting the phone to ring. It never really worked that way, and it certainly doesn’t now. One of the biggest misunderstandings I still encounter is about what a contact database is for. People assume it’s just a place to download email addresses and send out massive blasts. That was never the right way to do it, not 15... Read More

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