As we look to put the pandemic behind us, the way we do things must change. We’re all searching for a new way to be. So as brands consider their purpose and vision moving forward, it's important to implore what that purpose will sound like. Global audio powerhouse Squeak E. Clean Studios offers a bold answer via a colorful print ad that appeared in the Sunday New York Times Business section on October 24th, 2021.

The ad reads, “A new world is coming. We can’t see clearly, but we can hear her melody in the distance.”

The campaign serves as a visual tapestry for the passion and artistry that has long been the DNA of Squeak E. Clean Studios and a manifesto for a future that reengages the power of music to connect people and bring hope even in the most challenging of times. 

Teaming up with Cédric Hervet aka Daft Wiki, the long-time Creative Director for Daft Punk, and Los Angeles artist Sage Vaughn, whose whimsical work has been exhibited in galleries worldwide, Squeak E. Clean Studios presents a beautiful and singular message of positivity and hope.

The campaign is slated to extend beyond its launch in the New York Times for various upcoming digital and print executions.