In its latest collaboration with Nexstar Media Group, Inc., Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, created custom sonic branding for Sunrise on The Hill, the new two-hour morning program on DC News Now. SAM’s work includes a complete music and sound design package featuring an original theme that establishes a unique identity for the show and underscores its dynamic approach to news coverage.
Sunrise on The Hill provides residents of the nation’s capital with a new way to start their day by connecting local news, political affairs, and current events with communities across Washington, D.C., Maryland, and Virginia (DMV). Hosted by Hillary Howard and Cory Smith, the program draws on the combined resources of The Hill, NewsNation, DC News Now, and Nexstar’s Washington, D.C. Bureau to deliver timely political news and local perspectives.
The sonic branding developed by SAM is anchored in a three-note mnemonic that is instantly memorable and distinct. Pulsating guitars, bold percussion, and carefully layered custom sound design elements reflect the energy of Washington, D.C. and the urgency of the political beat. The package also supports on-air visuals in the main title and other show elements, incorporating imagery of iconic Washington landmarks to reinforce a cohesive brand experience.
“The sonic branding gives Sunrise on The Hill a distinct identity that matches the energy of the show and the pace at which news happens in D.C.,” says SAM President and Creative Director Chad Cook. “It’s bold, energetic, and tailored to support the visuals while establishing a memorable and authentic sound.”
For three decades, The Hill has been an institution in Washington, D.C., serving as the go-to source for news from Congress and the White House, in-depth policy reporting, and thoughtful analysis. That editorial strength combined with local news coverage from DC News Now fuels Sunrise on The Hill, delivering a fresh, informed, and uniquely local perspective on national politics.
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Dallas, Texas, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today’s top networks, cable channels, content creators, television stations, digital media outlets, production companies, corporations and advertising agencies. With multiple Emmys, Addys and Promax Gold awards to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, research, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com
