Stephen Arnold Music (SAM), the world leader in sonic branding, created a dynamic, soccer-themed anthem dubbed The World Is Here for Fox Television Stations (FTS) in support of coverage of FIFA World Cup on its stations nationwide. SAM worked under the supervision of FTS VP/Creative Services John Kukla.
The anthem was used in promos and program graphics localized for each of FTS’s 29 stations, including those in Atlanta, Dallas and Los Angeles. The promos incorporate footage of local landmarks, regional soccer clubs and community watch parties, and route viewers to station apps and the FOX LOCAL app for localized streaming and event coverage. The promos were created by Robert Ayson and Chris Ivey of KDFW-TV (Fox 4).
“The World Is Here not only captures the spirit of World Cup matches broadcast on the Fox Network, it also inspires pride in viewers for their cities as hosts of an incredible event and visitors from around the world,” says Chad Cook, SAM’s president and creative director.
The anthem is a high-energy, cinematic composition built on driving percussion, electronic dance rhythms and brass stings that echo the atmosphere of a live match. It also integrates vocal elements including the familiar soccer cheer “Ole, Ole, Ole.” SAM produced customized versions of the anthem for each urban market, drawing on Latin pop, Afrobeat and other genres to reflect each city’s unique culture and heritage.
“The piece is built on a foundation of bold percussion and vocal chants, with an eclectic blend of international instruments: mallets, synths and strings,” says Cook. He added that the anthem also features updated motifs drawn from FTS’s established sonic branding, also produced by SAM.
Along with the full anthem, SAM delivered a custom sonic branding toolkit of stems, sub-mixes and shorter edits, engineered to sync with each station’s on-air graphics, transitional wipes and segment branding — giving local editors flexibility to cut the music around city-specific voiceovers and schedules.
“The music was used to support every type of content related to the World Cup on FTS,” explains Cook. “That included sports and news features, lifestyle show interview segments and so on. It’s all neatly tied into the station’s branding.”
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Dallas, Texas, The World Leader In Sonic Branding® has 30 years of success delivering impactful, brand-defining music that makes a difference for today’s top content creators, networks, cable channels, television stations, digital media outlets, experiential, film, production companies, corporations and advertising agencies. With multiple Emmys, Promax Gold, ADDY and MUSE awards to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, research, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com
Hear the work:
Fox Television Stations – World Cup – Dallas Signature Spot
Fox Television Stations – World Cup – Full Theme
Fox Television Stations – World Cup – Phoenix Spot
