- Wednesday, Aug. 23, 2017
Stephen Arnold Music, the World Leader in Sonic Branding, has announced the launch of “Ready.” Featuring multiple themes of “Morning Ready,” “Weather Ready” and “Always Ready,” the campaign is the latest in a series of comprehensive audio and video offerings from Stephen Arnold Music, providing local TV stations with a cost-effective marketing toolkit.
“Ready” provides stations with full 360-degree coverage of a station’s strongest brand silos – morning, weather and news. It engages viewers across multiple platforms, empowering them to be prepared throughout their day. Optimized for broadcast, mobile, online, and social media, “Ready” pairs three versions each (Always, Morning, Weather) of two memorable original songs combined with relevant video, reflecting the confidence viewers feel by being 100% ready for whatever comes their way.
“Audiences today interact with their favorite local station in so many ways – via their phone, online, and across multiple social media channels,” Chad Cook, Vice President, Creative for Stephen Arnold Music, says. “The diverse messaging of ‘Ready’ creates a comprehensive connection between stations and their audiences, anytime and anywhere.”
Featuring different verse/chorus/bridge lyrics within addictive pop songs, the multiple themes of “Ready” allow stations to evolve their campaign, with staged rollouts of “Morning,” “Weather” and “Always” over months or years. All versions of the song packages include Full Song/60s/30s/15s/10s/IDs, along with full sing, donut, tag and instrumental mixes, plus an instrumental “Severe Weather” theme. Stations can also collaborate with Stephen Arnold Music on custom lyrics for their market.
Following the success of previous integrated campaigns such as “Everywhere I Go” and “Waking Up My Day” from Stephen Arnold Music, “Ready” is oriented from the viewer perspective. The lyrics and imagery focus on feeling fully prepared by their local station for the fast-changing developments of each day. From “Always Ready:” Whatever's making headlines/Whatever's going on in the world outside/Yeah ya keep it coming on time/Ya keep me in the know anywhere I gotta go/And as long as you're within my reach/Yeah ya give me everything I need.../I'm always ready/Anytime anywhere/I’m always ready.”
As the World Leader in Sonic Branding, Stephen Arnold Music has helped define the brand identity for such clients as CNN, Fox, ESPN, AXS TV, CCTV, and local stations in 75% of all US TV markets.
Click here for more info about Stephen Arnold Music’s new “Ready campaign: http://stephenarnoldmusic.com/ready/
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. Click here for more info about Stephen Arnold Music:
Client: Stephen Arnold Music, Dallas
Project: "Ready" broadcast identity campaign
President: Stephen Arnold
VP, Creative Services: Chad Cook