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Stephen Arnold Music Delivers Sonic Branding to CNN, Sony Interactive, PBS And CGTN
- Wednesday, Oct. 10, 2018
The World Leader in Sonic Branding Launches New Custom Music and Sounds for Networks, Broadcasters, Video Games
Stephen Arnold Music, the World Leader in Sonic Branding™, is helping top content creators to forge enduring connections worldwide. Several of their newest sonic brands and custom music solutions are engaging global audiences of top networks, broadcasters and video game studios.
Recent Stephen Arnold Music highlights include:
- PBS/CNN — “Amanpour & Company”:
Award-winning journalist Christiane Amanpour continues to expand her portfolio with the sonic branding of Stephen Arnold Music. Her new show, “Amanpour & Company,” launched on September 10th as a collaboration between CNN and PBS, featuring in-depth conversations with global thought leaders and cultural influencers. After creating the original sonic branding for CNN’s flagship show “Amanpour,” Stephen Arnold Music developed a fresh music package for her latest salvo, incorporating sophisticated strings into the sound of intrigue.
- CNN International — “First Move with Julia Chatterley”:
The high-energy presence of financial reporter Julia Chatterley is perfectly matched with an all-new sonic brand by Stephen Arnold Music. The theme for her new CNN International show, “First Move with Julia Chatterley,” pulses to a decisive electronica beat that reinforces her reputation for staying one step ahead.
- Sony Interactive — MLB The Show 18:
Sony Interactive’s blockbuster Major League Baseball title for PlayStation 4, The Show 18, makes a serious statement with sonic branding from Stephen Arnold Music. Tasked with creating an epic sports sound for the video game, Stephen Arnold Music’s composers combined modern electronic and urban elements with live players from the Dallas and Fort Worth Symphony Orchestras. Renowned beats producer Adrian Boeckeler (Snoop Dogg, 50 Cent) also contributed up-to-the-minute rhythms.
- CNN International — “Quest’s World Of Wonder”:
The exuberant sonic brand of CNN International’s “Quest’s World of Wonder” was crafted by Stephen Arnold Music. A stirring, smartly-paced orchestral theme sets the stage for popular CNN personality Richard Quest’s newest show, which sees him travelling to a different destination each month to dig deep into its DNA, exploring what drives a city and the people who live there.
- PBS – “Washington Week”:
Stephen Arnold Music was selected to bring a dynamic new sound to “Washington Week.” Produced by PBS and WETA-TV and now running for over 50 years, “Washington Week” is renowned as one of America’s longest-running public affairs programs. The sonic branding expertise of Stephen Arnold Music was central to developing a distinctive, easily recognizable and accessible identity for “Washington Week”, which is moderated by Robert Costa and has long been lauded for its non-partisan approach to journalism.
- CGTN – Channel Identity plus Show Packages for New Money, Global Business, Dialogue, and World Insight:
The five international channels of China Global Television Network (CGTN), reaching over one billion people, have recently updated sonic brands. The latest sound of CGTN was created by Stephen Arnold Music, which returned to the network after launching its distinctive sonic brand in 2015.
Collaborating once again with design firm Flint Skallen, Stephen Arnold Music produced an extensive package of new show themes and promo music for CGTN’s five international channels: CGTN English, French (African), Spanish, Russian and Arabic. Together, the two firms forged fresh graphics and music to reflect the channels’ increased digital footprint and accessibility worldwide. Across the channels and their shows, the new elements express that CGTN’s audience can access the network’s content digitally via Web and mobile.
About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music's creativity is experienced every day in more than 500 million homes worldwide. Based in Dallas, Texas, with additional studios in Santa Fe, New Mexico, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today's top broadcast networks, cable channels, television stations, digital media outlets, production companies, corporations and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music's specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com
Clients: CNN, Sony Interactive, PBS, CGTN
Music/Sonic Branding: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold
VP, Creative Services: Chad Cook