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Stephen Arnold Music Drives Sonic Branding for CNN, Altitude Sports, Sri Lanka’s Ada Derana And More
- Wednesday, Mar. 21, 2018
The World Leader In Sonic Branding Innovates For Elite Content Creators
Stephen Arnold Music, the World Leader in Sonic Branding, are engaging audiences everywhere with their latest sonic brands and custom music solutions. Several new Stephen Arnold Music projects have been connecting top broadcasters and content creators with viewers of news, sports and entertainment in domestic and international markets, including promos for CNN’s “Aiming For Gold,” as well as other projects for CNN, CNN International Altitude Sports/Denver Nuggets and a memorable sonic brand for Sri Lanka’s first 24-hour news channel, Ada Derana.
Notable recent highlights include:
- CNN: Aiming for Gold – PyeongChang 2018
Music brings an inspirational lift to “Aiming For Gold,” airing on all of the CNN channels worldwide. The custom music is featured in various promos, in-show segments, and athlete profile pieces. Simmering with the drama and passion of the world’s most intense international competition, the distinct sonic brand from Stephen Arnold Music was recorded with live symphony players, seamlessly blending Western sensibilities and classic Korean instruments including the gayageum, janggu drums and daegeum flute.
Experience “Aiming for Gold” here.
- Altitude Sports: Denver Nuggets
Altitude Sports is the Colorado-based channel that broadcasts several Denver-based professional sports teams, including the NBA’s Denver Nuggets. Stephen Arnold Music was called on to create a fresh sonic brand to accompany the live airings of the games, giving each broadcast a big bounce with its original theme. Live brass, stomping percussion and funk-forward guitar amp up the excitement of every game.
Experience the Denver Nuggets custom show open here.
- CNN: New Year’s Eve Live 2018
Stephen Arnold Music provided CNN with a modern take on a classic style for their “New Year’s Eve Live 2018,” special hosted by Anderson Cooper and Andy Cohen. The sonic branding experts matched up the art deco graphics with an orchestration of live horns and jazz piano straight out of the swing era. The high-energy performance backed up musical beds, teases, bumpers and transitions throughout the evening. It added up to the most watched cable New Year’s Eve special in history, spanning all demographics.
Experience “New Year’s Eve Live 2018” here.
Bonus behind-the-scenes footage from the recording sessions can be seen here.
- Ada Derana 24x7 - Sri Lanka
A memorable sonic brand was specified for Ada Derana, Sri Lanka’s first 24-hour news channel, and Stephen Arnold Music delivered. The custom music package includes variations for news, sports, weather and business, spanning the channel with an international sonic signature of live strings, horns and traditional Sri Lankan percussion.
Experience Ada Derana 24x7 here.
- CNN International -- Hala Gorani Tonight
The launch of the nightly news show “Hala Gorani Tonight” marked a refresh of CNN International’s cornerstone European prime time news hour, which draws on Gorani’s 25 years of international journalism experience to put the day’s key stories in context. Stephen Arnold Music created a custom music package that projects confidence, sophistication, and depth, instantly engaging audiences with a distinctive blend of percussion, strings, electronica and tonal bells. Previous Stephen Arnold Music original music themes for CNN International include “Amanpour,” “World Sport,” “International Desk,” “Inside The Middle East,” “Inside Africa,” and others.
Experience “Hala Gorani Tonight” here.
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Texas, with additional studios in Santa Fe, New Mexico, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, digital media outlets, production companies and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.
For more information, please visit http://www.stephenarnoldmusic.com
Project: "Aiming For Gold 2018"
Music: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold
VP, Creative Services: Chad Cook