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Stephen Arnold Music Expands “Everywhere I Go” Image Campaign Currently Seen In More That 50 U.S. Markets, With New Song Addition
- Wednesday, Apr. 11, 2018
New Track For Award-Winning, Multi-Platform Campaign Builds On Fully-Produced Market Exclusive Promo Package Focused On Highlighting Local Station's Digital/Social Media Presence
Stephen Arnold Music, the World Leader in Sonic Branding®, has announced an expansion of its popular “Everywhere I Go” audio/video image campaign. Now, there is a fresh, new song for this comprehensive offering from Stephen Arnold Music that provides local stations with a cost-effective marketing toolkit focusing audiences on their multi-platform delivery of news and information.
Now airing in more than 50 markets, the PromaxBDA Gold Award-winning “Everywhere I Go” was created to help local stations grow viewership and generate additional revenue. Rather than a typical promo that lists a stations’ digital offerings (online, mobile, social media, etc.), “Everywhere I Go” instead focuses on the audience perspective and the positive feelings that a station stirs by demonstrating that it’s ready with the latest, essential information -- on any device.
The “Everywhere I Go” package includes Full Song/60s/30s/15s/10s/ID versions, along with full sing, donut, tag and instrumental mixes. Newly available is a catchy, pop-oriented version of the song featuring a female lead vocal, and an alternative version that pairs her rich voice with a rock-edged guitar, real bass and drums.
These infectious, new song versions join the original track; a high-energy, Americana-tinged tune that instantly inspires listeners to chant along. “Everywhere I Go” emphasizes a local station’s digital presence, as well as their involvement in their community and covering the important stories in their town. Stations can also collaborate with Stephen Arnold Music on custom lyrics for their market.
Viewers expect to get the latest news, weather, and information updates from stations wherever they are, at any time, via their apps and mobile devices. The memorable lyrics of the latest “Everywhere I Go” rendition reflect that expectation: “The feeling is so fine I gotta say/You’re just a touch away/Got you…Everywhere/Everywhere I go.”
As the World Leader in Sonic Branding®, “Everywhere I Go” builds on Stephen Arnold Music’s expertise, with compositions helping brand clients such as CNN, Fox, ESPN, AXS TV, CCTV, as well as local stations in 75% of all U.S. TV markets. Each of Stephen Arnold Music’s image campaigns reflects their deep experience of supporting hundreds of local stations with fresh marketing solutions that save them time, while also contributing to their bottom line.
“We’re glad to expand on ‘Everywhere I Go,’ which has been adopted steadily since its introduction,” Chad Cook, Vice President, Creative for Stephen Arnold Music, says. “’Everywhere I Go’ delivers on its promise to give immediate credibility to a station’s digital offerings, reinforcing this critical revenue stream by engaging audiences with advertisers on all station platforms. It also places the station in a leadership position, helping forge an emotional connection that highlights the special relationship between local stations and audiences.”
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Texas, with additional studios in Santa Fe, New Mexico, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, digital media outlets, production companies and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.
For more information, please visit http://www.stephenarnoldmusic.com
Client: Stephen Arnold Music, Dallas, TX
Project: "Everywhere I Go" 2018,
President Stephen Arnold, VP, Creative Services Chad Cook