- Thursday, Jun. 28, 2018
Stephen Arnold Music, the World Leader in Sonic Branding™, announced that it has been nominated as a finalist in six categories at the PromaxBDA Awards at Station Summit 2018. The awards will be held on June 28, 2018 in Las Vegas at the Mirage Hotel & Casino.
Stephen Arnold Music was nominated in the following categories:
• General Branding/Image: News Station Image (DMA 50+)
“Everywhere I Go” KTVA
KTVA-TV embraced “Everywhere” as their overall brand image. It addresses the viewer's need to access information anywhere, any time, and any way they prefer. Celebrating “pride of place," this campaign positioned the station as a community leader.
• Program Promotional Spot
“Morning Ready” KSEE
This memorable pop melody celebrates the feeling viewers have when they wake up in the morning feeling fully prepared and ready for the day. The lyrics and video reflect the positive morning spirit and iconic locations of the Fresno TV market.
• Program Promotional Spot
“Waking Up My Day” WITI
This urban/pop based promo generates a genuine connection with WITI-TV's market-leading morning news program. The images and music reflect iconic locations as well as the upbeat morning attitudes of Milwaukee viewers.
• Marketing Video/Presentation
“Living Living Local” Nexstar Media Group
A marketing differential shared by the Nexstar stations is strong sense of local community identity. This video, driven by music that conveys a feeling of local pride, shows the continuity of that concept across all local Nexstar TV stations.
• Use Of Original Music In A Promo
This morning campaign, driven by an insistent, uplifting beat, reflects the news team chemistry and the viewer’s home town pride. It showcases the fresh, energetic lifestyle of Chicago and its suburbs, and helps viewers start their day in a big way.
• Music Or Instrumental Theme With Or Without Vocals
This campaign, from the viewer’s perspective, promotes the three most important pillars of marketing at a TV station: weather, morning news and a social media presence. Working with WCCO, KDKA and WBNS, Stephen Arnold Music produced a variety of song versions and templates.
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Texas, with additional studios in Santa Fe, New Mexico, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, digital media outlets, production companies and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com
Project: Everywhere I Go
Music/Production: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold
VP, Creative Services: Chad Cook