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Stimulated-Inc. and Bring It In Media Form Strategic Partnership To Introduce Hyper-Hybrid Workflow To In-House Agencies
- Wednesday, Jan. 26, 2022
The new partnership will offer IHAs an innovative, cost-effective way to instantly supplement animation, motion, development and design.
Stimulated-Inc. and Bring It In Media have formed a strategic partnership that aims to free in-house agencies (IHAs) from being mired in tedious project management by introducing them to Hyper-Hybrid Workflow, the creative world’s answer to Agile.
Developed by Stimulated-Inc. founder/author Robb Wagner, Hyper-Hybrid Workflow is an intuitive, industry-proven solution that allows IHAs to instantly supplement their animation, motion, development and design capabilities whenever needed by giving them access to a hybrid network of full-service creative producers and specially trained artists. It employs the same proprietary method (“The Stimulated Method”) and software (Stimulated.Works) Wagner has used to develop and produce content for such recognized brands as Disney, Viacom and Carnival Cruise Line, to name a few.
When Fortune 500 in-house agency veterans Cheryl McGarry-Marley and Lindsey Sutton learned about Wagner’s vision for taking IHAs hybrid, they recognized a natural alignment between Stimulated-Inc. and Bring It In Media, which they launched to help scale IHAs using solution-based, customizable guidance.
"Our firsthand experience has provided us with a 360-degree view of the organizational chaos and financial losses companies face as they look to implement the seemingly straight-forward goal of building an in-house agency or content studio. All it takes is a misdirected organizational structure or overextended resources, and the result is compromised, diminished creative output,” McGarry-Marley explained.
“And when it’s content that drives the brand, the in-house agency should be built from a content-centered approach. Our mission is to ask questions that have not been considered, listen to needs (and challenges) and implement foundational, actionable solutions,” added Sutton. “Hyper-Hybrid Workflow is one such actionable solution that also happens to be an industry game changer."
Stimulated-Inc. and Bring It In Media will offer Hyper-Hybrid Workflow to companies looking for a quick, turn-key way to supplement their in-house agencies with cost-efficient digital asset production.
“With Hyper-Hybrid Workflow, I envisioned an instant, frictionless solution for the in-house agency whose own resources are unable to cover a particular project,” said Wagner. “It’s exciting to see this solution validated by those who truly get the struggle of IHAs juggling workflow management and deliverables. I look forward to joining forces with Cheryl and Lindsey to help change that.”
Stimulated-Inc. produces high-level creative solutions for global brands. Founded in 2005 by experiential artist Robb Wagner, the creative studio specializes in hyper-transformations – radically innovative work and concepts that have made Stimulated-Inc. a trusted ally to such conglomerates as Disney, Viacom, Carnival and YouTube, among many others. For more information, visit www.stimulated-inc.com or connect via Instagram, Facebook, LinkedIn or Twitter.
Bring it In Media was formed with the sole intention of helping companies know more, spend smarter and work better when endeavoring to move to an in-house agency model. Woman-owned and founded by two powerhouse producers, the company takes a uniquely content-centered approach to solving the challenges that many in-house creative and production teams face, and passionately believes that happier, well-supported creative talent leads to better work and more successful brands. For more information, visit www.bringitinmedia.com or connect via LinkedIn or Instagram.