As part of its ongoing commitment to social good, Stimulated-Inc. has announced the launch of a new creative activism initiative involving community building, in-person experiential activations and digital content. Today’s announcement, made by CEO Robb Wagner, comes on the heels of the studio’s unveiling of CauseXT, its creative division dedicated to hyper-transforming cause experiences.

“We’re using our experiential transformation model to be even more active and make a bigger impact,” Robb explained, noting that he was inspired by the satisfaction his wife Pam got from doing purpose-based work.

The Wagners started their first creative activism project together in 2018, successfully building a community of partners around an experience that made sustainability fun for people of all ages. 

“When we saw people choose our Refill90 ‘Free Water’ experience over a major sports drink experience with millions in marketing behind it, we quickly realized that we were connecting with people in a more meaningful way,” he said.

With social good in their DNA, it’s only fitting that another Wagner has been tapped to lend her muscle to this latest charge as Stimulated-Inc.’s Director of Creative Activism. Cleo Wagner, a communications pro who graduated from UC Santa Barbara in 2019, will focus on the development of five core activism-based projects: sharing down-ballot voting information, including young people in the climate conversation, curbing plastic pollution, reinventing charitable gifting and using art to inspire change. Tapping her expertise in storytelling, she will also be instrumental in engaging with like-minded people who want to join forces and make a real impact.

“I have always wanted to use my words and ideas to help inspire others to get involved in creating change, but until now, I didn’t know quite how to do it,” Cleo said. “Becoming Director of Creative Activism at Stimulated is exciting because it allows me to channel my passions and energy into a force for good that will lead to real, palpable impacts on the world.”

“Adding Cleo to the team not only gives us a creative talent that can help us communicate with all generations, but one that can also speak authentically from a young perspective. That’s important for our younger audiences,” Robb added. “We started off 4 years ago by diving head-first into purpose-based work and we’re still taking the dive today.”

This weekend (August 27-28), Stimulated-Inc. will roll out Elect Good People at its first experiential activation, Conscious Market, in Santa Monica.

Stimulated-Inc. is a leading source of experiential transformation for entertainment and hospitality. Founded in 2005 by experiential artist Robb Wagner, the creative studio specializes in hyper-transformations – radically innovative work and concepts that have made Stimulated-Inc. a trusted ally to such conglomerates as Disney, Viacom, Carnival and YouTube, among many others. For more information, visit or connect via Instagram, Facebook, LinkedIn or Twitter.