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    Home » Strada at IBC 2024: One Year in the Making

    Strada at IBC 2024: One Year in the Making

    By GrithausWednesday, August 21, 2024No Comments977 Views
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    Strada will give creative teams an early look at the company's award-winning technology at IBC, where it will exhibit its AI-enabled cloud search and collaboration platform

    Exactly one year after formally announcing the company, Strada will exhibit its creative search platform at IBC, giving creative teams an early look at their award-winning technology

    LOS ANGELES -- (SPW) --

    Strada, the AI-enabled cloud search and collaboration platform for creative professionals, is excited to announce it will be an official exhibitor at the upcoming IBC Show. Exactly one year after Hollywood entrepreneurs Michael and Peter Cioni announced their latest start-up at last year’s event, they will be showcasing why Strada is gaining so much attention, demonstrating their technology on the show floor, Hall 5, Stand F17.

    Deployed via a private beta release in mid-June, Strada has been met with exceptional feedback from hundreds of creatives who are putting the new tool to use. “Strada is so fast and versatile it saves us multiple days per project, which frees up our team to focus on more creative tasks.” – George Edmondson, Director at Emmy Award-winning Seed Creative.

    “Strada is still young, but we’ve made substantial progress in just one year. Thanks to the support, enthusiasm, and feedback from our early adopters, Strada is already serving creative professionals and revolutionizing the workflows of teams big and small,” said Michel Cioni, CEO and co-founder of Strada. “IBC is an incredible opportunity for us to connect with professionals who will greatly benefit from incorporating the power of Strada AI search into their workflows. Just one year in the making, I’m proud to say Strada is already taking AI and collaborative search to a place no one else in the industry is going.”

    Strada is the industry’s first AI-search and collaboration layer that virtually eliminates the time it takes to find and share moments across thousands of picture and sound assets. With Strada, creative teams can collaborate in the cloud and search for specific moments within their audiovisual libraries in a completely intuitive way: by faces, locations, objects, words, and even emotions. With a specific focus on interoperability and workflow, Strada can be connected with nonlinear editing platforms, including Adobe® Premiere®, Apple® Final Cut Pro®, Blackmagic DaVinci Resolve, and Avid® Media Composer®, so editors in cutting rooms can also take full advantage of the creative work done by fellow collaborators.

    In only 12 months, Strada has experienced tremendous growth and has been recognized with numerous awards for its unique integration of AI into professional storytelling workflows. Now with their own booth at IBC 2024, Strada invites you to experience their award-winning solution in Hall 5, Stand F17.

    Become a Strada Beta Tester
    To join the Strada private beta and be among the first to be notified when Strada becomes commercially available, sign up for the app. To learn more about Strada’s journey from inception to Beta launch and beyond, subscribe and follow along on YouTube.

    Meet With Strada at IBC 2024
    To book a Media briefing with Strada founders Michael and Peter Cioni at IBC 2024, please contact Megan Fasy at megan@grithaus.agency. For all other meeting requests, reserve time on the Strada IBC 2024 Calendar.

    Download the Strada IBC 2024Media Kit

    About Strada: Workflow Reinvented

    Strada is a cloud platform that eliminates the time it takes to find and share any moment. Built for every type of creative professional, from Hollywood cinematographers to indie filmmakers to YouTubers and every collaborator in between, Strada automates tedious and repetitive tasks, simplifies workflows, improves search, and reduces delivery times, all in an effort to help content creators save money, increase delivery speeds, and improve creative control over workflow. The customizable platform experience enables users to design workflows for their unique post-production needs, with features such as multi-cloud syncing, multicam playback, automatic transcription and translation, and AI tagging and analysis, all controlled from a sleek and intuitive browser interface.

    Join Strada
    We’re looking for people to join us on our journey as we build a new future of content creation. Be sure to check out our careers page for roles in engineering, product, editing, and marketing.

    About Strada
    Strada, founded by brothers Michael and Peter Cioni in June 2023, is the world’s first AI-enabled platform purpose-built for content creators. Strada is designed to reinvent workflow, giving time back to creative professionals so that they can focus on telling great stories.

    Strada is backed by filmmakers Glenn Ficarra and John Requa (“Rabbit Hole,” “This Is Us,” “Crazy, Stupid, Love”), Jason Fotter, co-founder and former CTO of FuseFX, the principals of Ataboy Studios, as well as well an investment group behind Donut Media, Endcrawl and Goldieblox. Panavision president and CEO Kim Snyder sits on the Strada Advisory Board.

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    Strada

    Media Contact

    Megan Fasy

    Grithaus Agency
    (617) 480-3674
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:ibc2024AIStradaartificial intelligenceIBC



    Sound Lounge Welcomes Mixer and Sound Designer Nicole Pettigrew

    Tuesday, August 18, 2026
    Mixer and Sound Designer Nicole Pettigrew

    Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work. Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc. A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project. “The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.” Pettigrew's arrival also reunites her with Sound Lounge... Read More

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