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    Home » Stratostorm Presents UMBRELLA – Original Animated Short Film/Homage To Empathy

    Stratostorm Presents UMBRELLA – Original Animated Short Film/Homage To Empathy

    By rpg246Thursday, November 7, 2019Updated:Tuesday, May 14, 2024No Comments16254 Views
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    Stratostorm Presents UMBRELLA

    Up For Best Animation

    LOS ANGELES -- (SPW) --

    Animation house Stratostorm presents UMBRELLA, an original animated homage to empathy and kindness. The film will debut November 16 at Ireland's Foyle Film Festival, in contention for the Light in Motion Awards for Best Animation. It will then hit the international film festival circuit in 2020. 

    UMBRELLA follows the story of Joseph, a boy who lives in an orphanage and dreams of having a yellow umbrella. "The story is inspired by heartbreaking true events," says Executive Producer Helena Hilario, who co-founded Stratostorm five years ago with CEO/Creative Director Mario Pece. "The message of the film is empathy for others," says Hilario. "That one can make a huge difference in the lives of others by just being kind. We never know what others are going through or what they may be struggling with. Every shot in UMBRELLA is very emotional for us; every color and texture and every character is inspired by someone or something in our lives. The Stratostorm team loved the story, because our main character never turns negative on the world or his life. Through the story, we find out why a simple yellow umbrella holds a lifelong fascination for him."

    According to Hilario, her small but resourceful animation team took 20 months to bring UMBRELLA to life, but in reality the project took a total of eight years from ideation to completion. "We wanted to do this film, not just for Stratostorm, but to spotlight the highest level of craft and execution," says Hilario. We hope UMBRELLA shows that great, animated storytelling now originates outside the mainstream, with some of the best talent found at Stratostorm." Hilario added that the debut of this film also marks the beginning of Stratostorm operations in the US, at their new studio in Los Angeles.

    The Team 
    Character design of Joseph and six supporting characters was completed by award-winning 3D artist Victor Hugo (Moana, Disney, Marvel). Danilo Pinheiro executed rigging while Hannry Pschera supervised the animation. Stratostorm's team included supervisor Alan Prado, art director Dhiego Guimaraes and character designer Felipe Pardini. 

    Heartstrings 
    Key to evoking complex emotions of empathy, forgiveness and kindness is the original music score by Gabriel Dib (McFarland, Drumline, Criminal Minds). "What Gabriel did for the film is amazing," says Hilario. The music had to be perfect to quickly establish an authentic connection between Joseph and the audience." Through the music, viewers share his sense of abandonment." Dib completed the score, which was handed off to conductor Peter Rotter(Avatar, Deadpool, Frozen) for recording a full orchestral track at Capitol Studios in Hollywood. Luis Augusto and Vivian Aguiar Buffproduced the final track, while audio post was headed up by James Tose with Blue Infinity Media handling re-recording. Colorist was Charles Bunnag (Avengers End Game, The Lion King, Guardians of Galaxy). 

    About Stratostorm: 
    Stratostorm is about passion, craft and amazing collaboration. We are an independently owned creative studio specializing in 3D and 2D animation and original content for film, television and advertising. Stratostorm was founded in 2014 to advance the craft of animation storytelling. Our staff is a talented team made up of visual artists, designers, animators, writers and producers, executing at the highest level. Our company is located in Sao Paulo, Brazil with studios in Los Angeles.

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    Stratostorm www.stratostorm.com

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    Steven Fisher
    RPG Los Angeles
    (818) 688-1502
    Contact via email
    SPW Category:Visual Effects and Animation
    Tags:Helena HilarioStratostorm UMBRELLARPG Publicity



    2026: Connect Today for a Better Tomorrow (And Beyond)

    Thursday, January 15, 2026
    Ross MacRae, CEO, Agency Source

    In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I’ve seen in my career. Agencies, brands, and production companies are constantly shifting, merging, restructuring, and rebuilding. And the people inside them are moving just as quickly. The average lifespan of an agency creative these days is about 18 months. That means if you connect with someone today, chances are they’ll be somewhere completely different by next year, maybe even brand-side. The good news is that you’re essentially building a relationship with multiple clients at once - as long as you keep track of where they go! That level of movement changes what sales and outreach actually mean. When I started, sales in our industry were seen as unnecessary, even a bit smarmy. Agencies had internal service buying teams whose role was to be aware of what production services were out there--which meant that production companies and reps could remain on the agencies' radar with little effort. But today, those agency-side roles have disappeared, and the responsibility has shifted wholly to production companies and reps to make sure they are continuously visible. Whether people like the word “sales” or not, the truth is that you cannot rely on posting your reels on your site and expecting the phone to ring. It never really worked that way, and it certainly doesn’t now. One of the biggest misunderstandings I still encounter is about what a contact database is for. People assume it’s just a place to download email addresses and send out massive blasts. That was never the right way to do it, not 15... Read More

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