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    Home » Studio Daily Honors Assimilate with Two Studio Daily Prime Awards at NAB 2018

    Studio Daily Honors Assimilate with Two Studio Daily Prime Awards at NAB 2018

    By aggie@assimilateinc.comThursday, April 12, 2018Updated:Tuesday, May 14, 2024No Comments6171 Views
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    Jeff Edson, CEO at Assimilate

    Top 50 Technologist and Bleeding-Edge Awards

    LAS VEGAS | NAB 2018 -- (SPW) --

    At NAB 2018, Assimilate® was honored to receive two Studio Daily Prime Awards, which acknowledge the technology leadership of 50 individuals in the creative arts and the best in products that offer creative professionals useful feature sets, innovative qualities, ease of use, and strong price/performance value.

    Jeff Edson, CEO at Assimilate, received a Top 50 Studio Daily Prime Award for his career-long achievements in pushing the technology and performance envelope for electronic design automation (EDA), the first Windows/NT 3D graphics workstations and his pioneering efforts in developing real-time digital post-production workflows for 2D, 3D, and VR. In 2016, Assimilate established its VR leadership position with the launch of the first VR end-to-end workflow, SCRATCH VR. This was followed by the only integrated, VR-production end-to-end workflows that include 1) SCRATCH VR and the Z CAM S1 and S1 Pro VR360 cameras, and 2) SCRATCH VR and the Z CAM K1 Pro VR180/3D camera – from preview to shoot, data management, stitching, color grading, compositing, finishing, and mastering.

    Assimilate was also honored with the Studio Daily Prime Award for Bleeding-Edge Products. The Bleeding Edge Awards recognize products that advance state-of-the- art and still-emerging media formats, including 360/VR/AR, HDR, and ultra-high-resolution production and post. Assimilate’s award-winning product is the first, complete, integrated VR production workflow with the Z CAM S1 Pro VR360 Camera / ASSIMILATE SCRATCH VR-Z Post Tools Bundle: from image acquisition with Z CAM’s high-performance S1 Pro, and stitching with its optical WonderStitch software, through to a streamlined VR post-production workflow with ASSIMILATE’s real-time, post-production SCRATCH VR-Z tools. The ultimate benefit is that content creators can now focus on their creativity and storytelling rather than wrangling the complexities of VR technology. For product details and specifications see http://www.assimilateinc.com/products/z-cam-scratch-vrz-bundle/.

    ASSIMILATE SCRATCH VR is certified as a third-party software for the Facebook Live 360 Ready program. Z CAM is also included in the Live 360 Ready program with its S1 VR camera. Along with a Z CAM S1 VR camera, SCRATCH VR Z provides the only camera/software Facebook-certified Live 360 solution. SCRATCH VR Z offers advanced, real-time features like inserting/composting graphics/text overlays, including animations, and keying for elements like green screen for live streaming. For details, see https://facebook360.fb.com/live360/.

    Assimilate offers the only professional end-to-end VR workflow and tools for VR360 / 3D and VR180 / 3D – including stitching, Ambisonic sound, and live streaming. Assimilate partners with Z Cam to offer complete, integrated VR workflows with its Scratch VR and the Z Cam S1, S1 Pro, and K1 Pro VR cameras – from previews to shoot, data management, stitch, color grading compositing, finishing, and mastering. Assimilate also partners with Sennheiser to include its world-class audio capability with its AMBEO A-B converter integrated in Scratch VR.

    “It’s an honor for the Assimilate team to be recognized for our pioneering and innovative technologies that enable creative professionals to produce high-quality digital content for a variety of media content,” said Edson. “Our goal is to offer the best price/performance software tools that increase efficiency and productivity, as well as offer ease of use, for all content creators.”  

    Studio Daily
    StudioDaily is a leading source of news, opinions and best practices for the digital-content creation market. Featuring a mix of original reporting, expert reviews and tutorials, and interviews with leading creatives, Studio Daily keeps readers up-to-date on critical workflow developments, product releases and new and emerging creative techniques.

    StudioDaily focuses on technology, craft, and creativity for feature film, TV, commercials, marketing, and more. In constant consultation with Hollywood technologists, their experienced industry journalists track the latest trends in capturing and finishing from HD to 4K and beyond.

    To learn more about Studio Daily and the Studio Daily Prime Awards, visit http://www.studiodaily.com/.

    Assimilate
    Assimilate provides real-time post-production tools and workflows that have proven essential to productivity and creativity in the creation of 2D/3D/VR studio and independent feature films, documentaries, TV episodes, and music videos. The Scratch product line equips directors, DPs, on-set DITs and post-production artists with the latest, state-of-the-art, cost-effective, and efficient tools and workflows they need to simplify the post-production process and achieve high-quality results. Scratch is resolution independent, and continually updates support for nearly all formats. Additionally, in Scratch VR, Assimilate offers the only professional end-to-end VR workflow and tools for VR360 / 3D and VR180 / 3D – including stitching, Ambisonic sound, and live streaming. Assimilate partners with Z Cam to offer complete, integrated VR workflows with its Scratch VR and the Z Cam S1, S1 Pro, and K1 Pro VR cameras – from previews to shoot, data management, stitch, color grading compositing, finishing, and mastering. Assimilate also partners with Sennheiser to include its world-class audio capability with its AMBEO A-B converter integrated in Scratch VR.  To learn more about SCRATCH VR and the Assimilate product line, visit www.assimilatinc.com

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    Aggie Frizzell
    VP Communications
    Assimilate
    (425) 503-3036
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:Studio Daily AwardsZ CAMSCRATCH VRVRAssimilate



    NYF Advertising Awards and Paul Marobella Launch The 2026 Season of The “State of the Biz” Podcast

    Thursday, February 5, 2026
    Paul Marobella, Global Head of WPP Studio X, Host - New York Festivals "State of the Biz"

    New York Festivals Advertising Awards and Paul Marobella, unveil the 2026 season of the podcast series “State of the Biz” a sharp, unfiltered look at how creativity, culture, and commerce are colliding in real time. Led and hosted by Marobella, a long-time industry CEO and CMO, currently the Global Head of WPP Studio X, the series cuts through industry noise to explore disruption, hard decisions, and what it takes to build modern brands from the front lines. For 2026’s launch, Paul leads a powerhouse roster of A-list creative and leadership minds offering sharp analysis and engaging discussions on the full scope of today’s advertising landscape. Season 2026 of State of the Biz opens with Sean McBride, Chief Creative Officer of Arnold Worldwide. Catch the newest episode HERE. New episodes featuring trailblazing leaders include:

    • Andrea Diquez, Global Chief Executive Officer, GUT / 2026 NYF Advertising Awards Executive Jury President
    • Pete Gosselin, Chief Creative Officer, CAPE
    • Colleen Shaw, EVP, Media; Senior Consultant, Omnicom
    • Tyler DeAngelo, Chief Creative Officer, StrawberryFrog
    • Shannon Washington, Chief Creative Officer + Partner, 11 Ounces
    • Cory Nacco, Founder & Head of Brand Strategy, 11 Ounces
    • Joe Lazer, Author & Chief Marketing Officer, Pepper
    • Sylvain Tron, Managing Director, CYLNDR Studios
    • ... Read More

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