Every small business needs a little help, and that assistance is right around the corner. Actually, help is on the roof, in your garage, your salon, and anywhere else you do business. A new series of spots helmed by Jordan Brady of Superlounge introduces us to Thryv, the only all-in-one management software built for small business. Through a synthesis of comic timing and character animation, the spots – created via Publicis Hawkeye – prove there’s nothing small about what Thryv can do. Whether you’re a roofer, a mechanic, a dentist, a salon owner, or barista, the efficiency of this software calls for a “High Thryv.”
“Working with an extroverted spokes-creature was on my bucket list,” said Brady, referring to the animated Thryv mascot who gets the job done for every small business. “I'm grateful to Publicis Hawkeye, and especially to Gary Hawthorne, for making that come true.”
The project’s effectiveness relies on seamless integration between the Thryv mascot and his live action costars. While the actors acknowledge the unusualness of the moment, the audience must suspend disbelief enough to be engaged by the interaction. “Kirk Kelley and the House Special team are the green berets of 3d characters,” Brady said. “I’m so grateful to have worked with them on this.”
About Superlounge
Superlounge is a boutique LA production company featuring award-winning commercial directors Jordan Brady, Greg Popp, Russell Bates, Andy Maser, Ben Giroux, Carlos Gutierrez, Jeannette Godoy, and Carlos Gutierrez. The company is presided over by Executive Producer/Partner Dave Farrell and Executive Producer Vicki Williams.
About Jordan Brady
Jordan Brady has directed more than 1000 national TV spots to date. As host of the popular podcast RESPECT THE PROCESS, Brady interviews as wide range of ad bizzers and filmmakers on a weekly basis. Last year, Brady completed his trilogy of documentaries on stand up comedy with I AM BATTLE COMIC, which followed Brady and a squadron of stand-ups to Afghanistan and Iraq, where he performed alongside working comedians for troops serving in the US Armed Forces. Brady’s new book, Commercial Directing Voodoo: Filmmaking Spells & Production Potions, serves as a complement to his popular Commercial Directing Bootcamp.
