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    Home » Sure Shot: Lucky Post’s Sai Selvarajan Edits “Chasing Light” YETI’s Latest Film On Wildlife Photographer Wyman Meinzer

    Sure Shot: Lucky Post’s Sai Selvarajan Edits “Chasing Light” YETI’s Latest Film On Wildlife Photographer Wyman Meinzer

    By HYPEMonday, October 24, 2016Updated:Tuesday, May 14, 2024No Comments6871 Views
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    YETI’s latest short film takes viewers into the great outdoors and into the life of Wyman Meinzer.
    DALLAS -- (SPW) --

    YETI’s latest short film, part of an ongoing collaboration between Lucky Post and McGarrah Jessee’s production company Rabbit Foot, takes viewers into the great outdoors and into the life of Wyman Meinzer, a man whose path has been shaped by the majesty of the wild. The film was edited by Lucky Post’s Sai Selvarajan for YETI’s documentary series.

    Wyman Meinzer is the only official State Photographer of Texas. He was raised on a 27,000-acre ranch in the rolling plains of Texas. Since then, he has traveled to every corner of the great state and all points in between in search of the first and last rays of sunlight in its magnificent sweep across the Texas landscape. Called “a man with the eye of a nineteenth-century impressionist painter and the soul of a buffalo hunter,” Wyman Meinzer translated hunting and observation into a career in photography. As the film reveals, his love of the land is unwavering and preservation became his ultimate calling, his eye trained on the animal inhabitants in this vast land.

    Finding an arc to Meinzer’s journey – both the personal and actual outdoor adventure – was central to Sai’s process. The unvarnished magnetism of Meinzer comes through in a fortuitous life transition, from hunter to photographer. 
     

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    Video Credits

    Client: YETI

    VP Marketing: Corey Maynard
    Executive Producer: Scott Ballew

    Production Company: Rabbit Foot Studios

    Creative Head: Jeff Bednarz
    Executive Producer: Meredith Roach
    Line Producer: Sam Chortek
    Director of Photography: Mark Thomas

    Postproduction: Lucky Post

    Editor: Sai Selvarajan
    Assistant Editor: Juan Vargas
    Executive Producer: Jessica Berry
    Audio Engineer: Scottie Richardson
    Color Artist: Neil Anderson
    Finish: Tim Nagle

    Contact:

    Jessie Nagel
    @ Hype 310.839.9834
    Contact Jessie via email
     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:EditingDocumentary ShortRabbit FootLucky Post



    Morgan & Morgan’s “Power Move” Campaign Makes A Splash With a Merman Lifeguard

    Monday, August 3, 2026
    Still image from "Merman"

    Morgan & Morgan continues its unique, comedic approach to legal advertising with the latest installment of its national “Power Move” campaign. The firm's newest spot “Merman,” dives headfirst into the absurd and surfaces with the same sharp wit that has defined the campaign from the start.   The spot opens at a public pool, zooming in on the unlikely lifeguard on duty. He watches over the pool with the calm confidence of someone who was literally born for this job. The twist: he’s a merman. When a woman suddenly finds herself in “distress”, the merman lifeguard springs into action, diving into the pool and cutting effortlessly through the water to her rescue. Equal parts heroic and completely unhinged, the spot closes with the merman gliding her to safety followed by a perfectly timed dolphin call.   The campaign’s trademark closer quickly follows: “Having a merman as your lifeguard is a power move. Hiring America's largest injury law firm after an injury? That's a power move, too.” Read More

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