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    Home » Sure Shot: Lucky Post’s Sai Selvarajan Edits “Chasing Light” YETI’s Latest Film On Wildlife Photographer Wyman Meinzer

    Sure Shot: Lucky Post’s Sai Selvarajan Edits “Chasing Light” YETI’s Latest Film On Wildlife Photographer Wyman Meinzer

    By HYPEMonday, October 24, 2016Updated:Tuesday, May 14, 2024No Comments6730 Views
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    YETI’s latest short film takes viewers into the great outdoors and into the life of Wyman Meinzer.
    DALLAS -- (SPW) --

    YETI’s latest short film, part of an ongoing collaboration between Lucky Post and McGarrah Jessee’s production company Rabbit Foot, takes viewers into the great outdoors and into the life of Wyman Meinzer, a man whose path has been shaped by the majesty of the wild. The film was edited by Lucky Post’s Sai Selvarajan for YETI’s documentary series.

    Wyman Meinzer is the only official State Photographer of Texas. He was raised on a 27,000-acre ranch in the rolling plains of Texas. Since then, he has traveled to every corner of the great state and all points in between in search of the first and last rays of sunlight in its magnificent sweep across the Texas landscape. Called “a man with the eye of a nineteenth-century impressionist painter and the soul of a buffalo hunter,” Wyman Meinzer translated hunting and observation into a career in photography. As the film reveals, his love of the land is unwavering and preservation became his ultimate calling, his eye trained on the animal inhabitants in this vast land.

    Finding an arc to Meinzer’s journey – both the personal and actual outdoor adventure – was central to Sai’s process. The unvarnished magnetism of Meinzer comes through in a fortuitous life transition, from hunter to photographer. 
     

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    Video Credits

    Client: YETI

    VP Marketing: Corey Maynard
    Executive Producer: Scott Ballew

    Production Company: Rabbit Foot Studios

    Creative Head: Jeff Bednarz
    Executive Producer: Meredith Roach
    Line Producer: Sam Chortek
    Director of Photography: Mark Thomas

    Postproduction: Lucky Post

    Editor: Sai Selvarajan
    Assistant Editor: Juan Vargas
    Executive Producer: Jessica Berry
    Audio Engineer: Scottie Richardson
    Color Artist: Neil Anderson
    Finish: Tim Nagle

    Contact:

    Jessie Nagel
    @ Hype 310.839.9834
    Contact Jessie via email
     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:EditingDocumentary ShortRabbit FootLucky Post



    2026: Connect Today for a Better Tomorrow (And Beyond)

    Thursday, January 15, 2026
    Ross MacRae, CEO, Agency Source

    In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I’ve seen in my career. Agencies, brands, and production companies are constantly shifting, merging, restructuring, and rebuilding. And the people inside them are moving just as quickly. The average lifespan of an agency creative these days is about 18 months. That means if you connect with someone today, chances are they’ll be somewhere completely different by next year, maybe even brand-side. The good news is that you’re essentially building a relationship with multiple clients at once - as long as you keep track of where they go! That level of movement changes what sales and outreach actually mean. When I started, sales in our industry were seen as unnecessary, even a bit smarmy. Agencies had internal service buying teams whose role was to be aware of what production services were out there--which meant that production companies and reps could remain on the agencies' radar with little effort. But today, those agency-side roles have disappeared, and the responsibility has shifted wholly to production companies and reps to make sure they are continuously visible. Whether people like the word “sales” or not, the truth is that you cannot rely on posting your reels on your site and expecting the phone to ring. It never really worked that way, and it certainly doesn’t now. One of the biggest misunderstandings I still encounter is about what a contact database is for. People assume it’s just a place to download email addresses and send out massive blasts. That was never the right way to do it, not 15... Read More

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