Here's what made our Q1 2024!
Jam-packed with some amazing projects and groundbreaking developments in the industry, this quarter was defined by innovation, creativity and technological advancement.
The rise of AI
AI continues to break boundaries within the industry. With game-changing technology announced such as SORA, aspects previously thought impossible to artificially replicate can now be generated from scratch.
We break down how creatives can utilize AI at each stage of the video production pipeline: Read here.
Venus Optics: communicating innovation
A project close to the hearts of many here at Synima, we had the honor of producing the flagship commercial for Laowa Lens’ new product: the Nanomorph 1.5X Anamorphic Zoom. View the film here.
Cinematic in scope and a testament to modern filmmaking, the project was a blast to produce! Director/Producer Rachel Wan shares her thoughts.
UICC: closing the care gap
This quarter we worked with the Union for Cancer Control on their 2024 World Cancer Day campaign focused on equitable access to cancer care.
Filmed globally, we collaborated with UICC to craft messaging which was emotive, impactful and with world-wide appeal. Find out more.
About Synima
Synima is a global video production company, delivering award-winning film and animation solutions. With two decades of experience and a diverse roster of international clients, we give voice to the world's leading brands, ensuring they cut through the noise to tell the stories that matter.
We use emotive narrative and spectacular visuals to create content that highlights our clients brands in competitive markets… We’ve built up a portfolio of hundreds of inspiring video productions, spanning every business sector and geographical region. From brand films to complex 3D animations, our clients trust in our creativity and expertise to deliver first-class productions every time. Watch our Main Showreel plus our Animation, Commercial, Learning and Healthcare Showreels
If we can help you with your next project, big or small, please do get in touch: hello@synima.com.
Aputure Unveils The STORM 1200x Workhorse Do-It-All Light With New BLAIR Light Engine
Aputure, creators of LED lighting for filmmakers, have announced the STORM 1200x, the first light in Aputure’s STORM family, a brand new generation of innovative lights that breaks free of the limitations of previous technologies. Chief among the exceptional features of the 1200x is the new BLAIR light engine (Blue/Lime/Amber/Indigo/Red), which produces outstanding full white spectrum light, with all emitters contributing across a wide CCT range (2500-10,000), and great fine-tune adjustability of +/- Green as well as other colors. Compared to traditional bicolor technology, the result is a brighter, better-quality white light. Watch the STORM 1200x launch event and keynote presentation from Ted Sim. “Welcome to STORM: a new generation of lights that achieves highly tunable lighting at levels unseen in the industry. The STORM 1200x is our introduction to a quality and range of white light that is not only brighter than current standards but more efficient, powered by a first-of-its-kind lighting engine,” said Ted Sim, Aputure co-founder and President. “The BLAIR light engine produces excellent, rich white light, and includes our Indigo emitter to output near-ultraviolet light like real daylight. Clothes,... Read More