Not to be outdone by Obama’s bash just down the street, the annual production industry party lit the fuse. launching SXSW for advertising folks
It’s hard to compete with the star power of President Barack Obama, but a quintet of advertising’s top production and post production players did just that as they marked the start of the 2016 SXSW Festival with yet another rockin’ party.
As ad industry professionals from around the country descended on Austin for five days of music, media, panels and partying, many made their way around Secret Service SUVs to The Belmont, scene of this year’s ‘South By Kick Off’ party, also known as #SXKO. All told more than 800 partygoers made the scene on Friday night, March 11, where the guest list included creative and production people from BBDO, DDB London, Digitas, Doner, Droga5, GSD&M, JWT, 72andSunny, Team Detroit, Publicis Frankfurt, Jung von Matt and Wieden + Kennedy/Amsterdam, as well as from other production companies and post houses.
This year’s edition of #SXKO was once again hosted by Synthetic Pictures (http://syntheticpictures.com/home), the L.A., New York and Austin-based production house, and Yessian Music (https://www.yessian.com/), the Detroit, New York, L.A. and Hamburg, Germany-based original music and sound studio, who are the anchor hosts.
Also co-hosting for the second year in a row was Apache Digital (http://www.apache.tv/), the L.A.-based color grading boutique. They were joined by Ntropic (www.ntropic.com), the L.A. and New York-based visual effects, post production and design studio, and the Austin and LA offices of Beast (www.beast.tv), the national creative editorial and post production company.
It wouldn’t be SXSW if there wasn’t great music, and this year the #SXKO hosts lined up some impressive artists for the event. Appearing at The Belmont, a downtown party space known for hosting hip-hop, rock and EDM shows, were Lyrics Born, (a.k.a. the Tsutomo “Tom” Shimura), the Japanese-American rapper and producer; the Brooklyn-based Oberhofer, led by musician and composer Brad Oberhofer; and the Atlanta based indie rock group Gringo Star. After the bands wrapped up, the party was taken over by DJ Cutso, the San Jose-based mix master.
This is the 4th year Synthetic and Yessian have teamed with other production and post houses to host SXKO. Synthetic’s first SXSW party was held in 2006, prior to Interactive becoming such a popular gathering place for ad industry titans. “South By has become the Cannes of North America, and it’s definitely one of the important gathering places for our industry,” says Synthetic Founding Director Justin Corsbie. “I love the energy of innovation that’s happening here. There’s also a real sense of collaboration, trying to figure out how some of the new technologies integrate into what we do as storytellers. We opened our company here in 2002, and as Austin natives we enjoy getting to welcome people to our town and help kick off the festival in a fun way.”
Michael Yessian, Partner/Head of Production at Yessian Music, says SXSW is the perfect venue for companies like his and the other co-hosts to hold such a celebration. “There are so many new ideas and new creative influences to be found here, and that’s what agency creatives and producers look to companies like ours to provide,” he notes.
While the artists performed at The Belmont, multiple projection screens set up around the venue beamed images, video clips and live social media posts throughout the night, with prizes handed out for the most outrageous photos and videos posted to the #SXKO hashtag.
Also co-sponsoring #SXKO were the Austin-based Deep Eddy Vodka™ (www.deepeddyvodka.com), a maker of a line of small-batch artisanal flavored vodkas; Bristow Gin (www.bristowgin.com), a handcrafted spirit from Cathead Distillery; SHOOT (www.shootonline.com), the production news web site and magazine; and Guitar Center, the nationally-known instrument and audio retailer.
To screen a video from the event, click here: https://vimeo.com/159136559.
To check out photos from the event, click here: https://www.flickr.com/photos/139294093@N04/sets/72157663596245194.
Justin Corsbie
Synthetic Pictures
Contact Justin via email
Michael Yessian
Yessian Music
Contact Michael via email
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American Cinema Editors (ACE) Announces Eligibility Dates, Ceremony Venue And Voting Timeline For The 75th Annual ACE Eddie Awards
American Cinema Editors (ACE) have announced the ceremony date, venue and full voting timeline for the 75th Annual ACE Eddie Awards, recognizing outstanding editing in 13 categories of film and television. To be eligible to compete in the television categories, projects must have aired between January 1 - November 1, 2024. To be eligible to compete in the film categories, projects must have been released in theaters between January 1 - December 31, 2024. The ACE Eddie Awards, presented by American Cinema Editors, will be held Saturday, January 18, 2025 at UCLA’s Royce Hall in Los Angeles.
“We're thrilled to honor the year's finest editing and mark our 75th anniversary with the entire industry," said ACE Executive Director Jenni McCormick. “As the third oldest awards show in Hollywood history, right after the Oscars® and the Golden Globes®, we’ve been celebrating the best and brightest in our industry for 75 years. Our organization continues to grow and thrive, even while navigating challenges like the pandemic and strikes, because of the incredible community that our members have created. We’re looking forward to the future and the next 75.”
Three special honors will be handed out at the ACE Eddie Awards ceremony including two Career Achievement recipients, presented to film editors of outstanding merit, and the Golden Eddie Filmmaker of the Year honor, presented to a filmmaker who exemplifies distinguished achievement in the art and business of film. Honorary award recipients will be announced later this year. The winner of the Anne V. Coates Student Editing Competition will also be announced that evening.
Submissions for the ACE Eddie Awards open October 1 and close on November 1 at 5pm PT. ACE is thrilled to once again partner with