T-Mobile has revealed its 2022 Holiday Metaverse, "Game of Phones," which brings the T-Mobile corporate headquarters and top executives to life in the 3D world, engaging users through an immersive online gaming experience. The entire 3D world was built by volumetric production technology company Evercoast.
Lifelike digital characters inhabiting this space were built using Evercoast’s volumetric platform providing capture, rendering, and streaming of high-quality, cost-effective content for use in virtual production, AR, VR, and the growing metaverse.
Visitors to the game enter the snow-covered wintery universe by way of an aerial drone flying over the T-Mobile corporate campus, as audio plays and titles appear on the screen. The user then lands in one of the buildings where a hologram of CEO Mike Sievert greets them and introduces them to the game. The user will earn their first token after watching Mike’s instructions and then gain the freedom to navigate throughout the space using their desktop computers or mobile phones. By answering a series of trivia questions, players uncover all sixteen of the holograms representing T-Mobile's top leadership, earning tokens for each correct response.
Ambient music plays throughout the immersive environment and a small map appears in one corner of the screen to indicate where to find the holograms and how many tokens remain. Each trivia question will be accompanied by a hint. Once answered correctly, the player receives a token and when all the tokens are acquired, a bonus round is unlocked to earn two more tokens, and ultimately enter a sweepstakes with the chance of winning prizes that include iPhones, iPads, Meta Quests, and Beats by Dre headphones.
The strong relationship between T-Mobile and Evercoast is evidenced in this repeat collaboration. Ben Nunez, Co-Founder and CEO of Evercoast, says "Another year, another T-Mobile immersive holiday campaign using Evercoast's volumetric video platform. T-Mobile's Executive Social Media Team is one of the most innovative we've worked with, and this year, we really level-upped the experience with a multi-level scavenger hunt game incorporating 17 volumetric video holograms in a 3D world version of T-Mobile's headquarters in the Pacific Northwest. In just 6 short weeks, we built the metaverse game complete with audio and sound design, compressed and delivered to mobile and desktop using Evercoast's volumetric streaming platform. We hope that users enjoy this interactive game as much as we enjoyed making it."
Play the game here: https://gameofphonesvr.com/
Evercoast’s mission is “Volumetric for Everyone,” and they are working to advance the creation, compression, and distribution of 3D holographic, volumetric content to be used in augmented reality, virtual reality, and the web, on mobile or desktop environments, as well as the growing metaverse.
