Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023.
The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT)
Today, during the Hulu 18 Presentation at the newly-named Hulu Theater at Madison Square Garden, executives took the stage to reveal the company’s rapid growth, announce multiple original programming and exclusive acquisition deals that expand Hulu’s content offering, and unveil new product and m
In another first for the travel industry, Carnival Corporation & plc, the world’s largest leisure travel company, announced it is launching OceanView – the world’s first over the to
Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest media services powerhouse, is expanding its cloud-based Media ERP solutions, with multiple offerings being announced at the