The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT)
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US.
The Interactive Advertising Bureau (IAB) today released “
The Interactive Advertising Bureau (IAB) has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media worl
The IAB Technology Laboratory has released an upgrade to the “IAB Display Creative Guidelines” for public comment, an overhaul that fully embra