Thursday, August 24, 2017

Industry Research

Friday, Aug. 11, 2017

The 2017 Digital Storage for Media and Entertainment Report from Coughlin Associates, provides 248 pages of in-depth analysis of the role of digital storage in all aspects of professional media and entertainment.  Projections out to 2022 for digital storage demand in content capture, post-product

Wednesday, Aug. 9, 2017

Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).

Tuesday, Aug. 8, 2017

WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered for the Cannes Creative Effectiveness Lions this year to establish key trends of effective advertising with powerful creative.

Monday, Jul. 31, 2017

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved.

Tuesday, Jul. 18, 2017

 eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance against a collection of reliable industry benchmarks.

Friday, Jun. 30, 2017

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved.

Wednesday, Jun. 14, 2017

The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US.

Tuesday, May. 23, 2017

The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).

Wednesday, May. 3, 2017
Ooyala, a global provider of video monetization technology and services, today published a new report, “The Lifecycle of Content: From Production to Monetization,” in collaboration with Futuresource Consulting