The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).
The Interactive Advertising Bureau (IAB) today released “
UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report - the UK's definitive advertising statistics.
There’s a lot of jargon used to describe what’s happening in the constantly evolving television services market.
WARC announces the 2017 results of the WARC 100, an annual ranking of the world’s best marketing campaigns and companies according to their business impact.
451 Research has revealed the latest trends in consumer use of streaming services in its quarterly Voice of the Connected User Landscape (VoCUL) survey.
Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according to Warc, the global marketing intelligence service, in its trend report 'Toolkit 2017' in association with Deloitte Digital.