Friday, January 18, 2019

Industry Research

Friday, Jan. 4, 2019

Black Panther or BlacKkKlansman could take home a Golden Globe on Sunday, but they are also signs that 2018 delivered some much-needed change to Hollywood.

Wednesday, Dec. 26, 2018

In the months ahead, this global creative calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could never anticipate.

Tuesday, Dec. 18, 2018

Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn.

Wednesday, Dec. 5, 2018

Bospar, the boutique PR firm that puts tech companies on the map, announced today the results of its Holiday Media and Advertising Survey.

Wednesday, Nov. 28, 2018

While most of this year is history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead?

Wednesday, Oct. 31, 2018

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills.

Friday, Oct. 26, 2018

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023.

Tuesday, Oct. 9, 2018

The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT)

Monday, Oct. 8, 2018

Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors.

Wednesday, Sep. 26, 2018

Every year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment.

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