Industry Research
The Beijing 2008 Olympic Games have been heralded as a resounding success for China, the organisers and athletes alike. But for the 12 brands that were the official Global Partners of the Beijing 2008, spending a total of $866m on their sponsorship, did it really deliver on their aims?
Total measured advertising expenditures in the first six months of 2008 declined by 1.6 percent as compared to the same period in 2007, according to data released Monday by TNS Media Intelligence, the leading provider of strategic advertising and marketing information.
Filmaka (www.filmaka.com) an online global creative community and marketplace, celebrates life in the fast lane with Ford Motor Company and advertising agency JWT Team Detroit to offer filmmakers a chance to write and direct "Mustang Stories," short films about the i
Global communications agency, Leo Burnett and global digital research firm, comScore, have partnered to present a proprietary study on men's online behavior -- and the influence it has on media strategies and creative execution -- at the iMedia Brand Summit in Coronado Island, Calif.
The worldwide online video market is experiencing dramatic growth, reports In-Stat (http://www.in-stat.com). Worldwide online video revenue is expected to eclipse US$4.5 billion by 2012, up from $1.2 billion in 2008, the high-tech market research firm says.
America's most beloved advertising icons and slogans will square off for induction into the Madison Avenue Advertising Walk of Fame.
Research from Mediaedge:cia (www.mecglobal.com), a leading media agency , today reveals the level of success achieved by the brand sponsors of the Beijing 2008 Olympic Games.
The Nielsen Company and Integrated Media Measurement Inc. (IMMI) have begun delivering the first daily all-electronic national TV ratings of television viewing that occurs outside of the home.
TNS Technology is to launch the world's largest syndicated research project measuring the converging markets of mobile telecoms, fixed line, broadband and Pay TV.
While the rest of the consumer electronics and pay-TV worlds are still stuck in more traditional native code environments, the push for online video and social communities in the living room has resulted in ever-increasing interest in HTML and other web-based technologies on consumer TVs.