Industry Research
The worldwide online video market is experiencing dramatic growth, reports In-Stat (http://www.in-stat.com). Worldwide online video revenue is expected to eclipse US$4.5 billion by 2012, up from $1.2 billion in 2008, the high-tech market research firm says.
America's most beloved advertising icons and slogans will square off for induction into the Madison Avenue Advertising Walk of Fame.
Research from Mediaedge:cia (www.mecglobal.com), a leading media agency , today reveals the level of success achieved by the brand sponsors of the Beijing 2008 Olympic Games.
The Nielsen Company and Integrated Media Measurement Inc. (IMMI) have begun delivering the first daily all-electronic national TV ratings of television viewing that occurs outside of the home.
TNS Technology is to launch the world's largest syndicated research project measuring the converging markets of mobile telecoms, fixed line, broadband and Pay TV.
Research and Markets (http://www.researchandmarkets.com/research/98dfa2/mobile_tv_and_vide) has announced the addition of the "Mobile TV and Video: Premium Content and Advertising Elevate the Phone Away From Just V
The Interactive Advertising Bureau (IAB) today announced the release of "A Mobile Advertising Overview," a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising.
TV advertising is being impacted by the Internet and by mobile services that provide highly personalized content delivery, reports In-Stat (http://www.in-stat.com).
"Where Nightmares Come Alive" is the theme for Universal Studios Hollywood's first Halloween short film competition, a virtual film festival timed to coincide with the launch of the annual Halloween Horror Nights event that will invade the Entertainment Capital of L.A.
M-Audio, a part of Avid Technology, Inc. (Nasdaq: AVID), and a leading provider of creative tools for musicians, has teamed with influential hip-hop pioneers Public Enemy and culture-defining art brand Obey to host an innovative remix competition.