Industry Research
Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6 percent as compared to the same period in 2007, according to data released today by TNS media intelligence, the leading pr
In the largest ever global study of this generation (born 1967 to 77), being launched today at the Cannes International Advertising Festival, Proximity Worldwide has rediscovered the Lost Generation.
The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter revenues are an 18.2 percent increase over the same period in 2007, and represent the second highest quarter ever recorded, after Q4 2007's $5.9 billion.
Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play according to the Consumers' Experience with In-Game Content & Brand Impact of In-Game Advertising Study
comScore (NASDAQ: SCOR), a leader in measuring the digital world, released April 2008 data from the comScore Video Metrix service, revealing that U.S. Internet users viewed 11 billion online videos during the month, with YouTube.com accounting for more than 4 billion of that total.
What types of consumers are likely to buy green products? Are they willing to pay more or travel farther for them? These are among the questions TNS and Information Resources, Inc.
A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry-sponsored "responsibility" ads.
Opening box office proved to be iron-clad for Paramount Pictures' latest entry into the superhero genre "Iron Man," with the film grossing more than $100 million during its opening weekend.
The Nielsen Company today announced that it has completed the acquisition of IAG Research, Inc., a privately held company that measures consumer engagement with television programs, national commercials and product placements.
What would you do for a Klondike(R) Bar? Change your tune from hard rock to country? Wear a Klondike Bear suit for 24 hours -- on the bus, at work and out for happy hour? Don tightie whities and a cape and be the neighborhood super hero?