As the multicultural market continues to grow, 87 percent of marketers are either increasing or maintaining spending on all multicultural media compared to last year, according to an ANA (Association of National Advertisers) member survey.
Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP) today announced the release of its 10th Annual Survey of the commercial production industry.
CoreBrand, a leading brand strategy and communications firm, and creator of the Corporate Branding Index®, recently released its newest brief with the ANA (Association of National Advertisers) titled Brand Revenue: Meas
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S.
The ANA (Association of National Advertisers) today released the first-ever Global Agency Compensation Survey, revealing new insights about how global marketers structure and manage compensation practices with their advertising agency partners.
Carmichael Lynch executives will address the "new normal" for women at the eighth annual Marketing to Women Conference (M2W®), April 24 and 25 in Chicago.
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising.
Dallas-based independent The Richards Group and its digital practice, Click Here, today released the agency's annual Digital Trends Report, a collection of insights on the latest digital technologies and applications.
Later this month the editors of SHOOT will select the "Top Track of 2011." But first, we'd like to get your opinion. Culling through entries from this year's quarterly Top Ten Tracks Charts, the editors of SHOOT have selected 15 finalists for the Top Track of the Year.
It's almost time for the editors of SHOOT to select the "Top Spot of the Year." But first, we'd like to get your opinion so that we can determine the SHOOT Readers' pick.