Industry Research
In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast advertising: The difficulty of accurately measuring its effectiveness in influencing consumer behavior.
SXSW launched 33 years ago in Austin, Texas, USA.
In the months ahead, this calendar of Ultimate Events will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could never anticipate.
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes from 2019, finds WARC, the international marketing intelligence service.
While most of this decade is history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead?
For the first time, half of all TV episodes were helmed by women or directors of color, the Directors Guild of America revealed today in its latest Episodic Television Director Inclusion Report covering the 2018-19 season.
WARC, the international marketing intelligence service, has found that US advertisers are spending more on online display formats – chiefly social media and online video – than television for the first time this year, as brands chase next generation viewers who are primarily consuming digital med
Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash Worldwide recently brought its original Thinkfast event series to its New York headquarters, in partnership with Advertising Production Reso
A new study shows surprising growth in longer television ad formats. Conducted by Southern California-based research firm, DRMetrix, the study finds 2018 year-over-year growth in the number of 45 second spots grew by 583.86%, 75 second spots grew by 184.62%, and 180 second spots grew by 487.03%.
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills.