General News
Omnicom Group Inc. agencies won six of the top 10 spots in this year's USA Today Super Bowl Ad Meter and 15 of the 19 Ad Meter All-Stars rankings, including first and second place.
SHOOTonline publishes first issue of Brand New[s] ... a free HTML publication created to disseminate the latest publicity releases on new products, services, people and technology advances for the advertising, online video, filmmaking, TV production and post industries.
Each year, in cities across the nation, special services are held to remember the Holocaust, honor its survivors, and raise awareness so that this atrocity will never happen again.
Stun Creative, a multi-award winning advertising agency based in Los Angeles, has produced a new live action TV, in- theater, and radio promo campaign for client TLC.
The Nielsen Company today announced that it has made a strategic investment in NeuroFocus, an innovative firm that specializes in applying brainwave research to advertising, programming and messaging.
In its 4th annual Super Bowl Search Marketing Scorecard, Reprise Media predicts that more advertisers than ever before will get in the game with a truly integrated multi-channel advertising campaign.
The Brand Establishment, the only national organization that certifies brand development experts, announced today that eight agency principals have completed the rigorous graduate-level course and lab work leading to the designation of Certified Brand Strategist (CBS).
While independent ad agencies globally are taking predictions of a possible U.S. recession and the subsequent turmoil in global financial markets in stride, some agencies, including many in the U.S., have started making changes to their 2008 plans, according to an ICOM Global Survey.
Marking the 60th Anniversary of their annual awards, the Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) have announced the winners of the 2008 Writers Guild Awards for outstanding achievement in writing for screen, television, documentary, radio, promotion, an
While the media environment is evolving rapidly, television continues to be the dominant medium used by the American public. TV advertising is therefore still a core component of most major public service campaigns, on topics such as childhood obesity, drunk driving, or cancer prevention.