Mattel, Inc. announced the creation of Mattel Films, a new division of the Company focused on developing and producing motion pictures based on the Company's iconic and globally-recognized franchises.
Edited by Cannes Lions 2017 Entertainment Jury President PJ Pereira, and featuring a collection of essays contributed by jurors who drew on their wealth of experience and expertise from the marketing and entertainment worlds, The Art of Branded Entertainment will be available worldwide a
Day five of the Cannes Lions International Festival of Creativity ended in a red carpet awards show to honour the winners of the Entertainment Lions, Entertainment Lions for Music, Design, Media and Product Design Lions.
Rec Room, a branded entertainment company that launched in January, has just hired Jan Livingston, formerly of 72andSunny, as partner and ECD.
London International Awards (LIA) has today announced the shortlist for the Branded Entertainment category.