RPG Los Angeles
The Honda Civic is an iconic automobile, known worldwide for its legendary reliability, amazing fuel efficiency and rock solid practicality. Now add wicked performance, laser beam handling and stunning horsepower to the list, courtesy of the new Honda Type R.
Usually a tire spot involves tightly focused shots, but in the recent campaign for Michelin directed by Tim Damon (for agency SapientNitro) and The Reserve, a story unfolds solely for the senses.
High performance cars demand pedal-to-the-metal advertising, like the spot titled “Thermal” just completed by Director Tim Damon for BMW North America.