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Online Display Formats Worth More To US Advertisers Than TV For The First Time, as Ad Money Chases Next Generation Viewers
Thursday, Nov. 14, 2019
WARC, the international marketing intelligence service, has found that US advertisers are spending more on online display formats – chiefly social media and online video – than television for the first time this year, as brands chase next generation viewers who are primarily consuming digital med
Wednesday, Jul. 3, 2019
WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn - the second-highest total on record.
Thursday, Apr. 25, 2019
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn.
Monday, Jan. 28, 2019
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the continued independent status of its creative, effectiveness and media rankings, following WARC's acquisition
Wednesday, Jan. 23, 2019
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, finds WARC, the global authority providing the latest evidence, expertise and guidance to make marketers more effective.
Friday, Oct. 26, 2018
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023.
Monday, Aug. 27, 2018
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud.
Monday, Feb. 26, 2018
WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an annual global index of the world’s top marketing campaigns and companies based on their business impact.
Tuesday, Nov. 7, 2017
WARC, the international authority on advertising and media effectiveness, has released its first Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry.