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Wednesday, Sep. 30, 2020
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment.
Wednesday, Aug. 26, 2020
In the recent past, pioneering research by The EXPERIENCE Institute established three main reasons for attending events: Education, Destination and Networking.
Monday, Jul. 27, 2020
Among all the ways the world is changing before our eyes, the new approaches to presenting events online represent massive learning opportunities, where access is at an all-time high.
Thursday, Jul. 23, 2020
iSpot.tv, the always-on TV ad measurement and attribution company, today announced the release of its latest report — Streaming Service Ads Explode in First Half of 2020.
Wednesday, May. 27, 2020
According to BCG Henderson Institute leaders Martin Reeves and (Rhodes Scholar) Jack Fuller, imagination is crucial for "seizing and creating new opportunities, and finding new paths to growth." Their recent "We Need Imagination Now More Than Ever" article in Harvard Business Review is inspiring.
Wednesday, Apr. 29, 2020
If you are shocked and awed by the massive disruption to life as you have known it, you are not alone. Back in March, this forecast of upcoming events became irrelevant almost overnight. Looking to the future, hours and hours have been spent rescheduling scores of events for later dates.
New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV
Tuesday, Feb. 18, 2020
In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast advertising: The difficulty of accurately measuring its effectiveness in influencing consumer behavior.