The growth of subscription OTT services has been driving the changing trends in the Pay-TV landscape. OTT video services have attracted hundreds of millions of subscribers worldwide, causing pressure on traditional Pay-TV operators.
Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).
eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance against a collection of reliable industry benchmarks.
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US.
The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).